Gartner Market Guide Loyalty

Antavo Was Listed as Representative Vendor in Gartner’s 2020 Market Guide for Loyalty Management

July 23, 2020

I’m pleased to announce that the world’s leading research and advisory company, Gartner, has recognized Antavo in its 2020 Market Guide for Loyalty Management, a report that can help readers navigate in today’s loyalty industry.

Being listed in this report by Gartner feels gratifying. Let us show you what we believe led to Antavo being recognized in this report. 

Antavo Was Named a Representative Vendor by Gartner

Gartner’s 2020 Market Guide for Loyalty Management recognizes Antavo as a pure-play loyalty management provider. We believe this suggests that Antavo is a good fit for enterprise-grade companies that already have a CRM system and want to manage a loyalty program on top of a SaaS technology platform.

However, there’s so much more to Antavo’s Loyalty Management Platform. In short, Antavo is strong both online and in-store, with a sophisticated loyalty logic for eCommerce and multiple products aiming to increase traffic for physical stores. For example, the Mobile Wallet solution, a touchless enrollment device and a scanner device, the latter being especially important for malls and companies that run a coalition loyalty program.

Focus on the role of customer loyalty initiatives within the martech roadmap to avoid creating new data silos. Select loyalty management partners that can provide unified customer data to power other marketing capabilities, such as personalization and real-time recommendations.

Gartner, Market Guide for Loyalty Management, Benjamin Bloom, Claire Tassin,
06 July 2020 (Gartner subscription required)

Being a Torchbearer in the World of Loyalty

In our opinion, being included as a Representative Vendor in Gartner’s Market Guide for Loyalty Management is a clear indication that we’re on the right track with Antavo’s product and services.

Innovation has always been a guiding principle for us, and we seek to develop new ways to help our clients drive their business goals, whether it be establishing long-lasting brand love, increasing lifetime value, or hyper-personalizing their marketing communication.

On this note, this is how we help our clients every day:

Advanced In-store Technologies

To support companies that are aiming for an omnichannel approach, Antavo developed multiple solutions.

  1. The Mobile Wallet holds loyalty coupons, digital membership passes, and event cards, allowing users to quickly identify themselves in a touchless manner.
  2. Our scanner device is an essential tool for any company planning to introduce a multi-brand or coalition loyalty program.
  3. Lastly, we in-house developed a hardware-software solution that was successfully unveiled during the NRF Retail Week 2020.

Antavo Has Been Listed as a Representative Vendor in Gartner’s 2020 Market Guide for Loyalty Management

Enterprise-grade Platform

We’re always hard at work upgrading our Loyalty Management Platform to ensure that it meets the highest of standards set by our clients. Because of that, Antavo is heavily API-centric, lending more flexibility when it comes to building loyalty programs. In order to give clients a seamless experience full of possibilities, we integrate with major platforms such as Salesforce, Shopify, Magento, Emarsys, and Microsoft.

Comprehensive Loyalty Logic

Antavo’s team of loyalty experts and strategists work tirelessly on understanding how the market works, and how to change customer behavior. As a result, we’ve developed the insight for seven distinct loyalty program types, developed multiple reward categories, and even developed a new loyalty approach — Recognition Loyalty — that engages customers outside of the buying cycle to maximize satisfaction and CLV. 

Thought Leadership

At Antavo, we aim to educate the world by providing educational material about everything loyalty-related. During the first half of 2020, we’ve produced a number of high-quality industry guides that analyze each vertical’s challenges and unique qualities, and then have offered custom-tailored loyalty features to help solve the issue. We’ve also launched multiple educational video series, and we’re frequently organizing joint events with companies such as PwC, Salesforce and Sailthru, dotdigital.

Recognized Globally

Antavo’s global clients include Toys“R”Us, PepsiCo, AB InBev, BrewDog, Jimmy Jazz, the N Brown Group, the Benetton Group, and LuisaViaRoma – contributing 16% growth in revenue for the latter. We have also won multiple awards with our innovation, including the eCommerce Award for Excellence, the Drapers Digital Award, and the Glossy Award.

Customer Loyalty Is Your Most Valuable Asset

We believe that being recognized by Gartner is a great milestone. We’ll strive to come up with more and more innovative solutions to prove the world: customer loyalty is one of the most important assets you can have as a company.

If you wish to learn more about next-gen loyalty programs, don’t hesitate to get in touch with our experts. In the meantime, feel free to download the case about our award-winning loyalty program with LuisaViaRoma.

Luisaviaroma Case study about Antavo's most succesful loyalty program

Gartner Disclaimer

Gartner does not endorse any vendor, product, or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Antavo

Antavo is a pure-play loyalty technology provider that builds comprehensive loyalty programs to foster brand love and change customer behavior for brands, retailers, and shopping malls. With a scalable and holistic loyalty logic, Antavo supercharges the marketing strategy of omnichannel and e-commerce companies, and delivers a next-level shopping experience with best-in-class in-store capabilities. Antavo was listed as a Representative Vendor in Gartner’s 2020 Market Guide for Loyalty Management and was included in Forrester’s Now Tech: Loyalty Marketing Q4 2020, and Now Tech: Promotions And Offer Management Providers, Q3 2021 reports. As a global company, Antavo empowers clients like BMW, Lagardere, Benetton Group, Jimmy Jazz, Telarus, Luisaviaroma, the N Brown Group and BrewDog. For more information, visit

Media Contact


Eva Bacsi, Marketing Director

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