Enhance customer engagement and word-of-mouth by creating brand loyalty programs that offer benefits members won’t be able to resist.

2025 and 2026 Customer loyalty conferences list is here: 12 important global loyalty events, including Shoptalk, CX Summit, BIG Handshake

Struggling to maintain interest across your customer journey? Learn how to fuel your customer lifecycle marketing with a next-gen loyalty program!

Social proof plays a crucial role in influencing customer behavior. See 12 ways customers can get inspired to make a purchase from you.

This article explains the importance of experiential marketing and uses examples and data to show how it helps brands improve.

How to avoid customers getting bored with your loyalty program’s rewards? Take inspiration from the Lancome loyalty program and 4 other providers.

Add long-term engagement to customer retention with tiered loyalty programs. Learn how to boost your ROI by 80% and foster deep customer love.

Here’s how the Sephora Beauty Insider rewards program caters to beauty lovers who like to try new things — and why it works for business.

The Starbucks Rewards program inspires many and is certainly a leader in mobile-first food and beverage loyalty. Find out why, here.