Antavo’s cover image for its article about
Loyalty 101 by Tamas Oszi • November 6, 2025 • 10 min read

5 Ways to Surprise Your Customers With Birthday Rewards in 2025

Boost retention with personalized loyalty program birthday rewards. 5 ways to surprise customers and increase spend 4.3x in 2025

Read more about 5 Ways to Surprise Your Customers With Birthday Rewards in 2025
The Ultimate Guide to Increasing Customer Lifetime Value
ROI & Performance by Tamas Oszi • 12 min read

The Ultimate Guide to Increasing Customer Lifetime Value

Customer lifetime value is an important metric for every brand. We show you the best tactics on the market to increase CLV with a loyalty program.

Read more about The Ultimate Guide to Increasing Customer Lifetime Value
Antavo’s cover for its article about comparing loyalty program providers.
Industry Guides by Tamas Oszi • 23 min read

The Beginner’s Guide to Comparing Loyalty Program Providers

Researching loyalty program providers to find the right one is not an easy task. We have the guide and worksheet you need to succeed.

Read more about The Beginner’s Guide to Comparing Loyalty Program Providers
Antavo’s cover image for its definitive guide about customer loyalty programs.
Loyalty 101 by Tamas Oszi • 98 min read

Customer Loyalty Programs: A Definitive Guide With 13 Actionable Steps

Antavo’s definitive guide on customer loyalty programs shows you what to focus on in order to create a high-performing rewards program.

Read more about Customer Loyalty Programs: A Definitive Guide With 13 Actionable Steps
Making Brand Loyalty Programs
Loyalty 101 by Tamas Oszi • 16 min read

How to Build Buzz-Making Brand Loyalty Programs

Enhance customer engagement and word-of-mouth by creating brand loyalty programs that offer benefits members won’t be able to resist.

Read more about How to Build Buzz-Making Brand Loyalty Programs
Banner for Antavo’s Sephora Beauty Insider Review
Review by Tamas Oszi • 7 min read

Sephora Beauty Insider: The Continuing Transformation of Sephora Points

Here’s how the Sephora Beauty Insider rewards program caters to beauty lovers who like to try new things — and why it works for business.

Read more about Sephora Beauty Insider: The Continuing Transformation of Sephora Points