LuisaViaRoma & Antavo Wins Drapers Award for Customer Engagement
March 22, 2019
I’m excited to bring you the news about the latest achievement of the luxury fashion retailer LuisaViaRoma and Antavo: winning the award at the Drapers Digital Festival 2019 in London. We were nominated as finalists for our shared case study with LuisaViaRoma, proving the capability of our loyalty solution and the flexibility of LVR’s customer engagement strategy.
Being recognised by such a venerable outlet in the industry proves that we are on the right track when it comes to improving customer experience and customer lifetime value. Still, fashion isn’t the only focus of Antavo, as the concept of Recognition Loyalty helps other industries as well, such as retail, beauty and hospitality.
An Award for Outstanding Innovators and Disruptors
The Drapers Digital Festival has always been an esteemed platform that highlighted fashion brands and tech companies that not only survive the waves of digital transformation in fashion, but thrive in it. In 2019, the event was held at The Brewery in London on the 15th of May.
There were 14 award categories in total at the illustrious Drapers Digital Awards, and the judges were elected from companies such as Facebook, TheCurrent, Coded Futures and Muscle Food. LuisaViaRoma and Antavo were announced as winners in the category “Best Digital Customer Engagement & Retention Strategy”.
Being Recognised for Customer Engagement & Retention
LuisaViaRoma’s case study has served as the entry for the Drapers Digital Awards. It details the company’s loyalty campaign that led them to an 8% increase in revenue, a 151% increase in purchase frequency and 1.2 million visits from social shares.
LuisaViaRoma’s loyalty program also featured a mix of Recognition Loyalty elements and surprise & delight mechanics, which made the birthday email their highest performing email campaign which generated more than 65% open rate and a 20% extra CTR.
Building a 21st-Century Loyalty Solution
I believe customer engagement and customer retention are the strongest weapons a company can wield in order to meet its goals. But today’s hyper-aware customers cannot be shackled, only engaged with a meaningful loyalty program, as 77% of shoppers state that it’s a loyalty program that makes them faithful to a brand, according to Bond.
The other lesson we learned from LuisaViaRoma’s success is that customers are indeed hungry for novelties and willing to follow a company that offers incentives that go beyond transactions. Therefore the best way to make members of your program feel appreciated is by engaging them outside the buying cycle.
Reaching the Next Level With a Loyalty Program
There are numerous ways to make your loyalty program feel unique and stand out from the competition: create loyalty tiers and perks to give members a permanent sense of progression; offer experiential rewards that are truly memorable; and establish the single customer view by collecting information through gamified profiling.
Our Customer Loyalty Management Platform is capable of delivering all of this, and even more. If you already have a loyalty concept and you are looking for a company to implement it, then contact us so we can discuss the details.
Still new to the idea of a loyalty program, and looking for a guide that solves retention issues? Check out our in-depth ebook about launching a successful customer loyalty program.
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
Media Contact
Antavo
Eva Bacsi, Marketing Director
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
