Antavo and Its Customer Flying Tiger Win at the ELAbrations™ Loyalty Awards
October 15, 2025
Both Antavo and its customer, Flying Tiger, earned recognition at the ELAbrations™ Loyalty Awards & Celebration, which celebrates excellence in customer loyalty and engagement. Antavo took home the “Loyalty Partner in the UK” award, while Flying Tiger was honored as “Loyalty Innovator of the Year” in Italy.
The ELAbrations™ is more than just an awards ceremony; it’s a genuine celebration of loyalty, hosted by the European Loyalty Association (ELA).
Rooted in authenticity, inclusivity, and purpose, this event brings together loyalty professionals from across Europe to recognize the people, programs, providers, and brands that excel at building meaningful customer connections. It’s about celebrating real achievements within each country, as chosen by those who live and breathe loyalty every day, the ELA members.
Why is this award special?
ELAbrations™ is the European Loyalty Association’s signature awards & celebration event, held as part of its flagship Big Handshake conference. It’s not your usual awards show, there are no judges, no entry fees, no polished pitch submissions. Instead, recognition comes through nominations and voting by ELA members themselves. This makes it a uniquely peer-driven process where loyalty professionals across Europe celebrate those they believe are truly pushing the industry forward.
The “Loyalty Partner Award” celebrates vendors that are true game-changers, bringing innovative ideas, real results, and rock-solid support.
Antavo was honored for being a forward-thinking partner and a true technology innovator. The company consistently challenges traditional loyalty concepts by combining strategic insight, cutting-edge technology, and the flexibility that empowers brands to adapt quickly in a changing market.
Receiving this award means our peers see us as more than a vendor, as a true partner helping brands succeed.
With its latest innovation, the AI-powered Optimizer, Antavo gives teams the clarity and confidence to act faster and demonstrate the true impact and value of loyalty. Loyalty teams and CMOs can connect KPIs directly to business goals, ask questions in plain language and get instant answers, and spot risks and opportunities early, moving from reactive reporting to proactive, strategic decision-making.
Built as a headless, API-first loyalty platform, Antavo integrates seamlessly with any tech stack, ensuring brands stay ahead as customer expectations and digital ecosystems evolve.
Moreover, Antavo goes beyond providing software; it acts as a trusted partner, collaborating closely with clients to co-create innovative loyalty strategies that drive measurable growth and long-term customer value.
The “Loyalty Innovator of the Year Award”, won by Flying Tiger Copenhagen, shines a spotlight on programs that ELA members believe boldly push boundaries through creativity, technology, and fresh engagement strategies.
It celebrates programs that don’t just do what’s expected, but redefine what loyalty can be for their customers and markets.
Now, powered by Antavo AI Loyalty Cloud’s technology, Danish variety retailer Flying Tiger Copenhagen has redefined customer engagement with its Flying Tiger Copenhagen Club, a loyalty program that exemplifies innovation, agility, and measurable business impact.
Following its lightning-fast revamp, Flying Tiger Copenhagen Club attracted 500,000 members across six markets within just six months, expanding to eight markets in only 15 months. Its members show exceptional engagement, with a 60% higher basket size and 50% more frequent store visits compared to non-members. These outstanding results showcase how a creative, data-driven loyalty strategy can directly drive both customer satisfaction and commercial success.
“It is always a pleasure to see a great loyalty concept, and at Antavo we are proud to have had the chance to support Flying Tiger Copenhagen’s omnichannel customer club come to life. It was a great experience working alongside their team, and we are already excited about the next phase in their expansion journey.” Attila Kecsmar, CEO & Co-Founder of Antavo
What truly sets the program apart is its innovative waterfall reward structure, which fosters ongoing participation and excitement. Members unlock higher-level benefits by redeeming previous ones, creating a dynamic and continuous sense of achievement.
Combined with Antavo’s advanced data capabilities, Flying Tiger Copenhagen has turned its loyalty initiative into a powerful growth engine.
You can see more details here.
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
Media Contacts
Antavo
Eva Bacsi, Global Head of Marketing
[email protected]
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
