Antavo Launched Its Apple-powered In-Store Solution at NRF 2020
January 17, 2020
Antavo’s Loyalty Experience Kiosk has made its grand debut to the public, at a VIP exhibition at NRF 2020. This futuristic in-store solution was officially unveiled to the public at Current Global’s Innovation Mansion – an intimate gathering of high-level retail innovators and industry leaders. The event was covered by WWD as well, who highlighted that Antavo’s Kiosk solves a long-standing problem for stores, chiefly that retailers want to know their customers better.
Antavo used the evolution of Apple’s technology to provide a seamless experience for customers. With it, customers can start interacting with the Kiosk simply by holding their phones near the screen, or even through facial recognition.
Several global brands and retailers are planning to roll out the Loyalty Experience Kiosk in H1 2020, so customers will be able to use the device in selected stores, including locations in New York and Hong Kong.
Responding to the Challenges of Brick-And-Mortar
Providing an outstanding experience is the biggest challenge brick-and-mortars face today. As a direct result, store interiors are being transformed into showrooms, featuring the latest tech to make the interaction frictionless.
Since customers already expect a great experience, those who don’t receive help or guidance often end up leaving. To counter this, retailers need a solution that delivers personalized recommendations.
The Loyalty Experience Kiosk delivers in-store engagement that enhances your brand’s omnichannel capabilities. With it, customers can access exclusive offers, spin a Prize Wheel, fill out brand-themed quizzes, or record short videos, which they can save to their phones and upload to social media.
Here’s what you need to know about the Kiosk’s features:
- One-touch sign-in for iPhone and NFC-compatible Android phones
- Frictionless login via Facial Recognition
- 22-inch multi-touch screen
- NFC reader and motion-sensors
- Compatible with Android and Apple phones
- Real-time sync with store inventory, CRM and Loyalty program
- Stylish wooden or metallic frame, available in multiple colors
The Kiosk caters to a wide range of business goals with features like gamification, personalization, and the ability to bridge the gap between offline and online customer activity. Check out this video for a demonstration!
Seamless Connection, Powered by Apple
In an effort to support experiential retail, Apple’s new NFC advancement now allows seamless interactions in an unprecedented way, with no app downloads or typing required. By holding their phones near the screen or setting up facial recognition profiles, shoppers get a more seamless and efficient shopping experience and retailers get valuable data on their customers’ shopping behavior and interests.
We wanted to give customers an experience that’s both unique and convenient: our solution is compatible with a large variety of mobile phones, and customers can also choose to sign in using facial recognition for even greater convenience.
CEO at Antavo
The Antavo-built and Apple-powered experience is meant to redefine in-store engagement with features such as the Virtual Stylist or Treasure Hunt. Meanwhile facial recognition, motion sensing, and NFC technology ensure the user experience is smooth and seamless.
Curated Product Recommendations & Store Discovery
The Loyalty Experience Kiosk also provides customers with personalized recommendations based on the store’s current inventory. By using the Virtual Stylist module, shoppers can browse available products, select the items they love, and have a curated collection brought to them by a shop assistant.
Another noteworthy feature is the Treasure Hunt, which is dedicated to promoting store exploration and product discovery. In brief, customers are instructed to find specific items on the shelves, based on an enigmatic description, such as: “Find the limited-edition Air Jordan sneakers released to honor the 1991 NBA finals”.
Once the designated item has been found, participants need to scan the barcode with their phone, after which they can return to the Kiosk and claim the reward.
An Outstanding Premiere During NRF 2020
The Loyalty Experience Kiosk was officially launched on January 11 as part of NRF Retail Week in New York. The event took place at an invitation-only gathering at the Innovation Mansion, organized by The Current Global, an innovation consultancy, which focused on exploring where technology and consumers intersect in the future of retail.
The Kiosk was part of the “Hot 12” tech showcase, where senior marketing executives and brand representatives had the opportunity to interact with and experience the device firsthand.
The Loyalty Experience Kiosk Is Available to Order
The Loyalty Experience Kiosk will arrive in the global retail locations in H1 2020, so customers will be able to engage with the technology soon, in New York, Hong Kong and other cities.
Looking to boost your in-store experience with a Kiosk custom-tailored to fit your brand image? Contact Antavo directly to learn more about the Loyalty Experience Kiosk.
Antavo is a pure-play loyalty technology provider that builds comprehensive loyalty programs to foster brand love and change customer behavior for brands, retailers, and shopping malls. With a scalable and holistic loyalty logic, Antavo supercharges the marketing strategy of omnichannel and e-commerce companies, and delivers a next-level shopping experience with best-in-class in-store capabilities. Antavo was listed as a Representative Vendor in Gartner’s 2020 Market Guide for Loyalty Management and was included in Forrester’s Now Tech: Loyalty Marketing Q4 2020, and Now Tech: Promotions And Offer Management Providers, Q3 2021 reports. As a global company, Antavo empowers clients like BMW, Lagardere, Benetton Group, Jimmy Jazz, Telarus, Luisaviaroma, the N Brown Group and BrewDog. For more information, visit antavo.com.
Eva Bacsi, Marketing Director