Antavo Partners with EPAM to Provide Innovative Loyalty Solutions to Customers
December 11, 2024
Antavo AI Loyalty Cloud announces a strategic partnership with EPAM, combining its innovative loyalty technology with EPAM’s three decades of expertise in digital transformation and integrated consulting services.
Antavo AI Loyalty Cloud has partnered with EPAM to help brands reimagine their loyalty programmes. With EPAM’s 30 years of digital transformation experience and integrated business, experience, and technology consulting services, this collaboration will enable companies to enhance their loyalty strategies and deploy cutting-edge programmes powered by Antavo’s technology.
EPAM is among Antavo’s certified partners, having completed comprehensive courses through the Antavo Academy. This in-depth program is designed to empower agency and marketing consultants, loyalty program managers, system architects, and engineers with in-depth knowledge of Antavo’s platform, from technical implementation to strategic program development, ensuring they can maximise the platform’s potential.
The partnership aligns with a growing market trend revealed in the Global Customer Loyalty Report 2024, which shows that 65% of companies are planning to overhaul their loyalty strategy and upgrade their technology platforms. By combining EPAM’s expertise in loyalty strategy and proposition design with Antavo’s innovation in loyalty tech, the collaboration offers brands the tools and insights needed to build meaningful, impactful loyalty experiences.
“EPAM has built a reputation for creating transformative digital solutions, and joining forces with Antavo is an exciting step forward for both of us,” said Andrew Doyle, Managing Principal & Loyalty Practice Head at EPAM Continuum. “This partnership allows us to deliver loyalty programmes that not only meet the needs of today’s businesses but also anticipate the expectations of tomorrow’s customers.”
“Working alongside EPAM gives Antavo a unique opportunity to pair our technology with their vast experience in digital engineering and design,” said Michelle Ellicott-Taylor, Global Head of Partnerships at Antavo. “Together, we’re committed to helping brands unlock the full potential of their loyalty strategies and foster stronger, more valuable customer connections.”
Through this collaboration, businesses can look forward to innovative solutions that address their loyalty challenges while also gaining the flexibility to tailor programmes to their specific goals and customer bases. With EPAM and Antavo’s combined expertise companies can redefine, build and deliver loyalty programmes that drive long-term success.
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
About EPAM
Since 1993, EPAM Systems, Inc. (NYSE: EPAM) has used its software engineering expertise to become a leading global provider of digital engineering, cloud and AI-enabled transformation services, and a leading business and experience consulting partner for global enterprises and ambitious startups. We address our clients’ transformation challenges by focusing EPAM Continuum’s integrated strategy, experience and technology consulting with our 30+ years of engineering execution to speed our clients’ time to market and drive greater value from their innovations and digital investments.
We make GenAI real with our AI LLM orchestration, testing and engineering solutions, EPAM DIAL, EPAM EliteA™ and EPAM AI/RUN™, respectively.
We deliver globally but engage locally with our expert teams of consultants, architects, designers and engineers, making the future real for our clients, our partners, and our people around the world. We believe the right solutions are the ones that improve people’s lives and fuel competitive advantage for our clients across diverse industries. Our thinking comes to life in the experiences, products and platforms we design and bring to market.
Added to the S&P 500 and the Forbes Global 2000 in 2021 and recognized by Glassdoor and Newsweek as a Top 100 Best Workplace, our multidisciplinary teams serve customers across six continents. We are proud to be among the top 15 companies in Information Technology Services in the Fortune 1000 and to be recognized as a leader in the IDC MarketScapes for Worldwide Experience Build Services, Worldwide Experience Design Services and Worldwide Software Engineering Services. for Worldwide Experience Build Services, and Worldwide Experience Design Services and Worldwide Software Engineering Services.
Learn more at www.epam.com follow us on LinkedIn.
Media Contact
Antavo
Eva Bacsi, Global Head of Marketing
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
