Antavo Introduces Paper White Product Release To Help In Capturing Invisible Retail Purchases
July 18, 2024
Showcasing its developments for the past months, Antavo publishes the Paper White Product Release for Q2 2024. It sheds light on a new AI-driven receipt scanning integration, as well as a Shopify App that allows users to connect the two platforms effortlessly.
In the world of retail, many brands are haunted by “invisible” purchases that happen when they sell through retailers, franchisees, or any other channel that they don’t own. This is especially true for FMCG, fashion brands, and or large businesses that do not have a unified system that covers all the different POS systems they use.
There is, however, an elegant, easy-to-implement and cost-effective solution to this problem: receipt scanning. When customers submit digital proof of their purchases, businesses not only receive data from otherwise unreachable third-party transactions but also let their customers benefit from their loyalty program.
“If you are missing a direct link with the customers who buy your products through outlets and franchisees, not being able to capture their purchase information means that you are leaving valuable opportunities on the table. Without the customer data, you won’t be able to personalize or reward them properly and you will only see half of the picture. Our receipt scanning integration aims to remedy this issue in the most convenient way possible.” – Andras Taraszovics, Head of Product at Antavo Loyalty Cloud
Antavo’s Paper White Product Release is centered around our latest integration, which lets loyalty program owners capture purchases made through channels not owned by them through receipt scanning. In addition, our team released a new dedicated Shopify Marketplace app:
- Klippa integration enables receipt scanning: With the integrated, AI-driven receipt scanning capability, Antavo helps you expand your loyalty program’s reach to third-party channels, like outlets, retailers and franchisees.
- Antavo launches dedicated Shopify app: Antavo has released a revamped, dedicated app on Shopify Marketplace. Through the app, eCommerce platforms can easily connect their online store to Antavo’s loyalty platform.
For more info, check out the product webinar where Antavo’s top experts present these features in detail!
To learn more about the Paper White Product Release and all the features it includes, click here to download the Product Release PDF.
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
Media Contacts
Antavo
Eva Bacsi, Global Head of Marketing
[email protected]
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
