Antavo Announces Deep Sapphire Product Release, Providing New Capabilities for CPG & Umbrella Loyalty Programs
April 27, 2023
Introducing its Deep Sapphire product release for Q1 2023, Antavo delivers a detailed product release document and video starring the company’s experts. The release is centered around new capabilities that unlock new opportunities for umbrella and CPG loyalty programs.
Each and every loyalty program faces its own challenges and requires unique solutions. Specializing in sophisticated loyalty technology, Antavo’s Deep Sapphire product release includes new capabilities for multi-accounts and mass coupon campaigns, which are particularly beneficial for two verticals: large brand networks that are looking to launch an umbrella loyalty program, and CPG companies that sell their products through retailers.
“Every type of loyalty program and every industry requires its own unique solutions. We are constantly expanding our product capabilities to diversify our platform and have the right capability for every occasion. This way companies have access to more custom-tailored technology instead of a one-size-fits-all solution.” – Viktor Fasi, Head of Product at Antavo Enterprise Loyalty Cloud
The Q1 product release features a detailed explanation of the technology along with several use cases on how it benefits both brands and their customers in practice. For a more use-case-oriented deep dive, make sure to check out the release video!
To learn more about the Deep Sapphire product release and all the features it includes, click here to download the Product Release PDF.
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
Media Contact
Antavo
Eva Bacsi, Marketing Director
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Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
