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Antavo Announces Electric Purple Product Release, Empowering Businesses to Launch B2B2C Loyalty Programs

February 2, 2023

With its Electric Purple product release for Q4 2022, which includes a video and detailed product release document, Antavo introduces the latest developments in its technology. The release centers around launching a B2B2C loyalty program, as well as new fraud prevention and webhook authentication capabilities.

B2B2C (business to business to consumer) loyalty programs are a special breed that requires a unique approach — and technology. In its Q4 2022 Product Release, Antavo showcases a series of developments that enable businesses to reward both customers and sales associates or third parties. This includes a core new feature that allows B2B2C businesses to reward members of the program outside the buying cycle.

“Our goal is to provide flexible and easy-to-use tools for businesses, no matter whether they want to build a B2C or a B2B2C loyalty program. From our perspective, loyalty programs should be capable of making the customer experience feel rewarding, no matter who the target audience is.”  – Viktor Fasi, Head of Product at Antavo Enterprise Loyalty Cloud

Other topics from the Q4 release include a variety of features and improvements that support fraud prevention, as well as new authentication protocols that make configuration tasks easier for system integrators and marketers alike. 

To learn more about the Electric Purple product release and all the features it includes, click here to download the Product Release PDF.

About Antavo

Antavo is an Enterprise Loyalty Cloud, providing best-in-class technology to manage experience-based, paid, and lifestyle loyalty programs online, in-store, and on mobile. 

Antavo’s no-code, API-centric platform makes the loyalty program experience fully customizable and empowers loyalty and marketing teams to run their program internally, without IT help. The company invests 60% of its revenue into its product and issues quarterly product releases. 

Antavo is a pure-play loyalty technology vendor recognized by Forrester, Gartner, Loyalty360, and is the preferred choice for loyalty consultants, agencies, and system integrators all over the world. Antavo empowers clients like BMW, KFC, Kathmandu, Luisaviaroma and BrewDog, as well as global businesses in the travel, pharma and fashion industries. For more information, visit

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