Antavo Announces Electric Purple Product Release, Empowering Businesses to Launch B2B2C Loyalty Programs
February 2, 2023
With its Electric Purple product release for Q4 2022, which includes a video and detailed product release document, Antavo introduces the latest developments in its technology. The release centers around launching a B2B2C loyalty program, as well as new fraud prevention and webhook authentication capabilities.
B2B2C (business to business to consumer) loyalty programs are a special breed that requires a unique approach — and technology. In its Q4 2022 Product Release, Antavo showcases a series of developments that enable businesses to reward both customers and sales associates or third parties. This includes a core new feature that allows B2B2C businesses to reward members of the program outside the buying cycle.
“Our goal is to provide flexible and easy-to-use tools for businesses, no matter whether they want to build a B2C or a B2B2C loyalty program. From our perspective, loyalty programs should be capable of making the customer experience feel rewarding, no matter who the target audience is.” – Viktor Fasi, Head of Product at Antavo Enterprise Loyalty Cloud
Other topics from the Q4 release include a variety of features and improvements that support fraud prevention, as well as new authentication protocols that make configuration tasks easier for system integrators and marketers alike.
To learn more about the Electric Purple product release and all the features it includes, click here to download the Product Release PDF.
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
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Eva Bacsi, Marketing Director
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
