Antavo Announces Pearl Aqua Product Release, Helping Marketers and System Integrators Save on Costs and Work More Efficiently
October 27, 2022
Introducing its Pearl Aqua product release for Q3 2022 with a launch video and a detailed product release document, Antavo showcases all the features it has developed in the past few months. This quarter’s central theme? Efficient integration and program management.
Running a loyalty program is an ongoing project that requires marketers, CRM executives and system administrators to interact with their loyalty technology on a frequent basis. In order to free up time and creative energy, Antavo’s Q3 2022 product release introduces a series of new features, as well as many UI/UX improvements, to help businesses implement and run loyalty campaigns more effectively and save money by streamlining day-to-day processes.
“Giving our clients all the tools they need to integrate and manage their loyalty program is the key to their success. For this reason, we are always thinking of new ways to help them work more effectively, or to reduce the time and resources they require to accomplish tasks” – Viktor Fasi, Head of Product at Antavo Enterprise Loyalty Cloud
The features in the Q3 release include a new cashback value converter, improved recurring offers, better filtering for workflows, dynamic integrations using external IDs, UI/UX improvements, and more.
To learn more about the Pearl Aqua product release and all the features it includes, click here to download the Product Release PDF.
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
Media Contact
Antavo
Eva Bacsi, Marketing Director
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
