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Antavo Announces Q1/2021 Golden Poppy Product Release Featuring Flexible Coupon Management

June 4, 2021

Pure-play loyalty management provider Antavo has announced the availability of its Q1 2021 product release, Golden Poppy. The release heavily emphasizes ease of use with features like coupon sharing, automatic coupon redemption, coupon return functionality, and critical time-savers for CRM and loyalty campaign managers, such as custom coupon search filters and retroactive application of coupon pool changes to unused coupons. 

This product release represents Antavo’s commitment to user-friendly experience for brands and their customers, delivering enhanced coupon management functionality for organizations that run loyalty programs as well as for their customers as loyalty program end users. Coupon sharing is now available for brands and retailers who want to create a shared loyalty experience among members’ family and friends. In addition, end users who accidentally claim a coupon reward or change their minds can now return unwanted coupons within loyalty programs run by Antavo without needing to turn to customer service.

The Golden Poppy release also provides functionalities that take the burden off of program managers and customer service. Custom coupon search filters allow loyalty program and campaign managers to find coupons more efficiently. Plus, with this release, the assignment of coupons to transactions is now automated, requiring only one API request, decreasing the resources and bandwidth required on the organization’s part.

“Making the product engaging for customers and easy to use for program owners are our top goals. Streamlining the coupon process supports both of those: make the customers’ experience with your brand outstanding and save time for you, so you can focus on the future instead of execution.” Viktor Fasi, Head of Product at Antavo Loyalty Management Platform

The full product release details are available at this link:  

About Antavo

Antavo is a pure-play loyalty technology provider that builds comprehensive loyalty programs to foster brand love and change customer behavior for brands, retailers, and shopping malls. With a scalable and holistic loyalty logic, Antavo supercharges the marketing strategy of omnichannel and e-commerce companies, and delivers a next-level shopping experience with best-in-class in-store capabilities. Antavo was listed as a Representative Vendor in Gartner’s 2020 Market Guide for Loyalty Management and was included in Forrester’s Now Tech: Loyalty Marketing Q4 2020 report. As a global company, Antavo empowers clients like BMW, Lagardere, Benetton Group, Jimmy Jazz, Telarus, Luisaviaroma, the N Brown Group and BrewDog. For more information, visit

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