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Antavo Announces Winter 2020 Product Release, Unlocking More Points and Tier Personalization

December 23, 2020

Pure-play loyalty management provider Antavo has announced its official Winter 2020 product release, Deep Lavender. The release is based on two new features that allow brands, retailers and shopping malls to deeply personalize a sophisticated point system and tier experience in their loyalty program.

The Winter 2020 release is a direct result of clients’ unwavering commitment to customer experience and desire to create exciting personalized journeys within their loyalty program. The update allows loyalty program owners to more easily create and change the point and tier rules in one unified area of the platform.

The Deep Lavender release allows companies to choose from a variety of point expiration options, including calendar-year expiration, rolling expiration or no loyalty point expiration at all. And a newly introduced Tiers Module gives businesses more freedom in designing customer journeys. 

One highlight of the updated Tiers Module is that loyalty program members can be allowed to be in more than one tier simultaneously. By allowing businesses to easily create multiple tier structures based on the different ways members engage, for example based on social media activity, friend referrals, or more traditionally, purchase, they can reward their customers in new ways, encouraging them to complete valuable actions as a part of the loyalty program. It also allows organizations to personalize their marketing communications in new ways, as each tier represents a valuable customer segment, and each action and milestone gives brands and retailers a new reason to reach out.

“Building your loyalty program in a way that it feels unique to each customer should be the primary goal on your checklist. Being relevant is what matters to most people nowadays, and being able to deliver such experiences guarantees long-lasting brand love and true loyalty.” Csaba Horvath, Director of Engineering at Antavo

The full product release details are available at this link: 

About Antavo

Antavo is a pure-play loyalty technology provider that builds comprehensive loyalty programs to foster brand love and change customer behavior for brands, retailers, and shopping malls. With a scalable and holistic loyalty logic, Antavo supercharges the marketing strategy of omnichannel and e-commerce companies, and delivers a next-level shopping experience with best-in-class in-store capabilities. Antavo was listed as a Representative Vendor in Gartner’s 2020 Market Guide for Loyalty Management and was included in Forrester’s Now Tech: Loyalty Marketing Q4 2020 report. As a global company, Antavo empowers clients like BMW, Lagardere, Benetton Group, Jimmy Jazz, Telarus, Luisaviaroma, the N Brown Group and BrewDog. For more information, visit

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