Antavo and GALE Sign Partnership to Bring Loyalty Offerings to the Next Level
February 19, 2024
Antavo Loyalty Cloud and Business Agency GALE announced a new strategic partnership. The partnership unites GALE’s expertise in loyalty managed service and strategy with Antavo’s best-in-class loyalty technology solutions.
According to the Global Customer Loyalty Report 2024 — published by Antavo — 6.5 out of 10 companies plan to revamp their loyalty strategy and re-platform the associated technology at the same time. This trend is a testament to the market’s need for loyalty expertise and tech that backs it up.
In line with this trend, the goal of the partnership between Antavo and GALE is to leverage industry-leading technology and world-class services. The collaboration between the two market leaders also aims to redefine the way businesses connect with their most valuable customers and foster long-term customer loyalty.
“The best modern brands understand how important building true customer advocacy is to their success. Today, that means piecing together vast amounts of customer data to intelligently communicate to your customer base across all channels,” said GALE Managing Director Andrew Noel. “This requires complex orchestration and GALE has long been a leader in helping brands craft highly successful Loyalty and CRM programs. Antavo is a true leader in the space and our partnership further strengthens our offerings, providing clients with a best-in-class technology solution. With Antavo, we remain at the forefront of this space, building unparalleled loyalty programs for our clients.”
“By joining forces with GALE, we are embarking on a journey to revolutionize customer experiences and loyalty programs. Our cutting-edge technology solutions, combined with GALE’s expertise in loyalty strategy, will redefine the way businesses connect with their most valuable customers,” said Antavo Co-Founder Andy Nemes. “Together, we will provide clients with a holistic solution for their loyalty program development needs.”
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
About GALE
GALE is a Business Agency. Founded in 2014, the agency currently has offices in New York, Singapore, Toronto, Denver, Los Angeles, London, Austin, Kansas City and Bengaluru. GALE has received top industry awards including Ad Age’s A-List, Ad Age’s Data & Analytics Agency of the Year, Adweek’s Fastest Growing Agency, the Grand Effie and Adweek’s Breakthrough Media Agency of the Year. For information on GALE, visit: gale.agency.
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Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
