Antavo Announces Winter 2020 Product Release, Unlocking More Points and Tier Personalization
December 23, 2020
Pure-play loyalty management provider Antavo has announced its official Winter 2020 product release, Deep Lavender. The release is based on two new features that allow brands, retailers and shopping malls to deeply personalize a sophisticated point system and tier experience in their loyalty program.
The Winter 2020 release is a direct result of clients’ unwavering commitment to customer experience and desire to create exciting personalized journeys within their loyalty program. The update allows loyalty program owners to more easily create and change the point and tier rules in one unified area of the platform.
The Deep Lavender release allows companies to choose from a variety of point expiration options, including calendar-year expiration, rolling expiration or no loyalty point expiration at all. And a newly introduced Tiers Module gives businesses more freedom in designing customer journeys.
One highlight of the updated Tiers Module is that loyalty program members can be allowed to be in more than one tier simultaneously. By allowing businesses to easily create multiple tier structures based on the different ways members engage, for example based on social media activity, friend referrals, or more traditionally, purchase, they can reward their customers in new ways, encouraging them to complete valuable actions as a part of the loyalty program. It also allows organizations to personalize their marketing communications in new ways, as each tier represents a valuable customer segment, and each action and milestone gives brands and retailers a new reason to reach out.
“Building your loyalty program in a way that it feels unique to each customer should be the primary goal on your checklist. Being relevant is what matters to most people nowadays, and being able to deliver such experiences guarantees long-lasting brand love and true loyalty.” Csaba Horvath, Director of Engineering at Antavo
The full product release details are available at this link: https://antavo.com/releases/deep-lavender-winter
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
Media Contacts
Antavo
Eva Bacsi, Marketing Director
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
