Antavo Announces Spring 2020 Product Release, Opening Up New Loyalty Features for Salesforce Users
May 29, 2020
Pure-play loyalty management provider Antavo has announced its Spring 2020 product release, Sky Blue. The release is centered around its seamless Salesforce integration, which allows marketers to use Antavo’s powerful loyalty engine, but manage their loyalty programs and use valuable loyalty data within Salesforce. This eliminates the need for marketing teams to learn and introduce yet another tool to their arsenal.
Sky Blue allows Salesforce Commerce Cloud users to offer a complete loyalty experience within their digital storefront. Customers can enroll in the program, complete virtual treasure hunts, be rewarded for social engagements and friend referrals, see how many points they will earn for purchase on product pages, as well as check their point balance and engage with the loyalty membership site.
The integration also allows Salesforce Service Cloud and Sales Cloud users to manage customer and partnership data and complete manual actions, such as assigning points or rewards to members, directly within the CRM.
And Salesforce Marketing Cloud users have a whole host of new capabilities at their fingertips with the loyalty data they receive from Antavo, such as opt-in data, point redemption, reward claims, challenge completion, and campaign engagement data. This allows marketers to create a whole new range of campaigns with rich loyalty data sets, in a tool they’re already familiar with.
This integration allows Salesforce users to run sophisticated loyalty programs and run loyalty campaigns in a holistic way, without the need for new tools and extensive training.
“As a pioneer in customer retention innovation, Antavo aims to make loyalty data a natural part of any business. To make this possible, we’ve created a seamless integration between Salesforce and Antavo to supply users with plenty of actionable insights.” Attila Kovacs, Product Director at Antavo Loyalty Management Platform
The full product release details, including an overview of how the integration works and use cases, are available at this link: https://antavo.com/releases/sky-blue-spring/
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
Media Contacts
Antavo
Eva Bacsi, Marketing Director
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
