Global Customer
Loyalty Report
2024

Loyalty Empowers

The role of loyalty programs is changing. They are becoming powerful tools that push customer engagement to a whole new level. Find out what the market and top experts think about the future of loyalty.

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Reports & insights video library

Loyalty empowers! Insights from experts on upcoming loyalty trends

9 min watch

First-hand analyses of the 2024 loyalty landscape

54 min watch

Get an in-depth look at what the future holds for loyalty programs now.
Learn how the loyalty market is changing together with the expectations of
loyalty professionals.

9 out of 10

companies with an existing program plan to revamp it in the next three years. Last year it was 8 out of 10

2x more

companies want to increase their investment in retention than acquisition

4.3x higher

annual spend was identified among members who redeem personalized rewards

The Global Customer Loyalty Report 2024 was built on survey data
from over 600 CMOs and loyalty experts, who shared insights on how
loyalty strategy will transform over the next three years.

Moreover, you’ll uncover important trends in customer behavior and identify successful elements in
loyalty programs, thanks to the research based on over 30 million loyalty member actions.

Inform your strategy with our report, which includes:

Insights directly from loyalty professionals in charge of loyalty strategy at their organizations, see how they’re preparing

Data from over 1500 minutes of qualitative interviews

In-depth survey results on how diversified reward options boost retention and brand success

A look at current and future trends and challenges, such as micro-targeting and premium loyalty programs

Antavo's Global Customer Loyalty Report 2024.
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Download the
Global Customer
Loyalty Report 2024

Loyalty Empowers