Amplifying Retail Reach, Antavo Powers Whittard of Chelsea’s Omnichannel Loyalty Program
November 20, 2024
Partnering with loyalty expert Antavo Loyalty Cloud, iconic UK retailer Whittard of Chelsea aims to engage its prestigious customer base and drive traffic across all touch points with a mobile-pass enhanced, true omnichannel program.
Established by Walter Whittard in 1886, Whittard of Chelsea soon became synonymous with excellence regarding their products and customer service. Following Walter’s philosophy to “buy the best” the company has quickly forged its way into people’s hearts and continued to reach new heights, such as opening its radiant flagship store in Covent Garden — as well as the recently opened super store in Oxford Circus — and quickly expanding overseas.
Whittard of Chelsea signed with Antavo to further elevate its customer experience, engaging customers at every touchpoint. The freshly introduced Whittard Rewards program caters to those who join with free gifts, anniversary surprises and special members-only benefits, like early access to new products.
The program effortlessly combines the well-loved traditional elements of a point-based proposition, while fully utilizing Antavo’s next-gen loyalty engine and customer data-collecting capabilities.
Also part of the Whittard loyalty program experience is the downloadable digital Pass that helps members efficiently identify customers in-store. This allows them to earn and spend points both online and offline, granting a well-rounded and convenient loyalty journey.
Thanks to Antavo’s sophisticated integration ecosystems, tailored communication and rewarding non-transactional actions such as friend referrals are also not a problem.
“We are absolutely delighted with this new program. Partnering with Antavo Loyalty Cloud let us truly bring our vision to life and seamlessly connect our online and in-store worlds. As a result of their flexible, customizable technology, and the new Whittard Rewards Pass, our customers are now able to earn and enjoy benefits on a much bigger scale.” – Razia Aziz, Head of Retention at Whittard
“At Antavo we are happy to further expand our retail presence, and especially proud to have partnered with a prestigious company like Whittard of Chelsea. Their strive for excellence and genuine commitment to engage their customers through this omnichannel proposition using Antavo’s technology truly made this partnership a match made in heaven.” – Attila Kecsmar, CEO & Co-founder of Antavo
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
About Whittard of Chelsea
Since Walter Whittard opened the doors of his first London shop in 1886, the company’s guiding principle has been simple: to source only the finest. This commitment to quality, heritage, and innovation remains at the core of Whittard of Chelsea today.
Over the years, they have perfected the art of crafting exceptional tea, coffee, and cocoa, offering a diverse collection that caters to every palate. From the timeless English Breakfast tea to the inventive hot chocolate flavors and distinctive blends, Whittard brings the best of tradition and creativity together. Whittard of Chelsea invites you to explore and indulge in the extraordinary.
Media Contacts
Antavo
Eva Bacsi, Global Head of Marketing
[email protected]
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
