Antavo Launches New Lightning-Fast Promotion Engine

Antavo is proud to announce the launch of its new Promotion Engine, expanding the capabilities of its product suite beyond loyalty programs. Designed to help brands engage both loyalty members and non-members, this new engine empowers marketers and developers alike to build compelling promotions that drive conversion and retention.

Promotions for not only loyalty program members but first-time buyers too 

Antavo previously offered promotion features through its Offers Module, which focused on loyalty member promotions. The new Promotion Engine builds on that foundation to enable promotion management for all shoppers, regardless of their loyalty status.

The Promotion Engine was developed in response to customer demand. While Antavo’s Loyalty Engine is a powerful tool for managing long-term customer engagement, clients increasingly requested a solution that could manage promotions for all shoppers — not just loyalty members. This new addition fills that gap by enabling brands to run integrated promotional campaigns for every customer, whether or not they’re part of a loyalty program.

Promotions often serve as the first touchpoint for a brand. They help acquire new customers, add new touchpoints and boost revenue:

• Promotions can increase revenue per transaction by up to 30% and related profits by 20%
  
• 84% of consumers say promotions influence their buying decisions, directly impacting conversion.
  
• Targeted promotions can achieve a 30% conversion rate from guests to loyalty members, boosting product sales.
  
• Bundling promotions can drive up to 25% more sales on specific hero SKUs.
  

This clear synergy underscores the importance of managing both promotions and loyalty in a unified way.

Antavo’s Promotion Engine was built for you if you: 

• Struggle to influence customer behavior
  
• If your customers aren’t completing their purchases
  
• Have difficulty converting products into sales
  
• Want to build a calendar with a different promotion for every week
  
• Need seasonal or stock-based promotions
  
• Attract first-time buyers, but don’t want to go over budget
  
• Want to launch cross-promotions with your partners
  
• Have millions of buyers you want to send promotions, fast

Key capabilities of the Promotion Engine

1. Lightning-fast performance
   The Antavo Promotion Engine boasts a performance of over 100,000 requests per minute and an average response time of 60 milliseconds. We thrive on being the fastest promotion engine available on the market, and this will only get better.
   
2. Headless & API-first architecture
   The robust and scalable API-first technology allows the Promotion Engine to flexibly stack parallel-running promotions and enable seamless integration into any tech stack — including POS systems, e-commerce platforms, pricing engines, and more. 
   
3. 10 promotion types supported
   The Promotion Engine supports 10 of the most common promotion types, providing marketers with a wide range of options for creating the perfect offer for their audience.
   
4. Promotion stacking & exclusion rules
   The engine allows businesses to create intelligent stacking and exclusion rules. For example, customers can stack certain promotions (e.g., a 10% product-specific discount with a 20% store-wide sale), while excluding combinations that would excessively reduce margins. This level of control helps prevent fraud and ensures consistent profitability.
   
5. Promotion calculator
   The Promotion Engine works seamlessly with Antavo’s existing Loyalty Engine and Loyalty Planner. Businesses can use them together or independently, providing maximum flexibility in campaign planning and execution.
   
6. Promotion limiter
   Decide how many promotions you’d like to distribute from a certain type. Once the limit is reached, that particular offer will no longer be valid, ensuring that your promotion campaigns will always stay within budget.

Rollout Timeline

The Promotion Engine will be officially available in May 2025. However, Antavo is already engaging in conversations with brands interested in early planning or integration. 

In short, Antavo’s Promotion Engine is a powerful addition for brands looking to elevate their promotional strategies. With robust APIs, flexible logic, and global scalability, it supports smarter, more personalized campaigns that convert new shoppers and seamlessly transition them into loyal customers. For more information or to explore how this solution could fit into your strategy, contact our experts today.

Media Contacts

Antavo

Eva Bacsi,
Global Head of Marketing
[email protected]