Antavo and Prefixbox Team Up to Drive Loyalty Through Intelligent Product Discovery
July 25, 2025
By combining best-in-class loyalty technology with AI-powered e-commerce search and AI Agents, Antavo and Prefixbox are making it easier for brands to turn every online interaction into a loyalty-building moment.
Antavo AI Loyalty Cloud is excited to announce its partnership with Prefixbox, a leader in AI-powered product discovery solutions for e-commerce retailers. This new collaboration blends the best of both worlds when it comes to AI technology: combining Antavo’s AI-driven loyalty platform and agentic AI with Prefixbox’s intelligent on-site search and AI Agent helps brands create seamless shopping experiences that engage, convert, and build long-term loyalty.
Prefixbox helps retailers improve online revenue and conversion rate by delivering hyper-relevant, real-time product results based on customer behaviour and preferences. Their solution suite includes advanced features like AI Search, AI Agents, merchandizing, and product recommendations—making product discovery intuitive and conversion-focused.
In our Global Customer Loyalty Report, 69.8% of consumers joining loyalty programs primarily for financial incentives, brands must work harder to differentiate through user experience and added value. That’s where the Antavo and Prefixbox partnership comes in: by surfacing the most relevant products while layering in personalised rewards and incentives, brands can delight customers across the entire shopping journey; before, during, and after purchase.
“Loyalty isn’t just about what customers earn, it’s about how they experience your brand at every touchpoint,” said Michelle Ellicott-Taylor, Global Head of Partnerships at Antavo. “Partnering with Prefixbox allows us to bring that philosophy to life, pairing smart search with strategic loyalty engagement to create smoother, more rewarding digital journeys.”
“At Prefixbox, we believe product discovery is a key driver of customer satisfaction and loyalty,” said Paige Tyrrell, Chief Growth Officer of Prefixbox. “Joining forces with Antavo lets us support brands in going one step further by turning helpful search experiences into personalised loyalty moments that drive deeper engagement and return visits.”
With Antavo and Prefixbox working in tandem, brands can elevate both functionality and emotional connection by delivering the kind of seamless, satisfying experiences that foster genuine customer loyalty.
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
About Prefixbox
Prefixbox is a leading e-commerce product discovery platform that helps enterprise retailers boost conversion and revenue through AI-powered search and AI Agents. Designed to optimise every touchpoint in the digital shopping journey, Prefixbox delivers lightning-fast, hyper-relevant results tailored to user intent and behaviour.
With advanced features like AI (vector) search, an AI Agent, , personalised product discovery and robust merchandizing capabilities, Prefixbox empowers retailers to increase revenue and conversion rate and enhance customer satisfaction. Its analytics-rich platform also gives retailers deep insight into shopper behaviour, enabling continuous optimisation of on-site experiences.
Trusted by top retailers across Europe and beyond, Prefixbox provides the intelligent product discovery tools brands need to deliver intuitive, results-driven shopping experiences at scale.
Learn more at prefixbox.com.
Media Contact
Antavo
Eva Bacsi, Global Head of Marketing
[email protected]
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
