Antavo Onboards Canadian Dermo-Cosmetics Innovator Omy Laboratoires
October 15, 2024
Leveraging its diverse portfolio in retail and beauty, Antavo provides cutting-edge loyalty technology for Omy Laboratoires, a key player in the rapidly growing personalized beauty space in North America.
Founded by skincare experts Rachelle Séguin and Andrea Gomez in 2018, B-Corp-certified Omy Laboratoires has quickly become a favorite amongst both customers and industry insiders with their high-quality, eco-conscious, uniquely personalized dermo-cosmetics solutions. Having signed with Antavo Loyalty Cloud, they’re ready to take their customer experience to new heights
As a leading loyalty technology vendor with numerous clients in the beauty and retail space, Antavo brings significant expertise to the table, which will empower Omy Laboratoires to offer a loyalty concept as inclusive, unique, and masterfully crafted as their skincare products. Antavo’s multitude of next-gen features, easily maneuverable dashboard, and unwavering reliability will make sure that Omy delivers a best-in-class, flexible loyalty program in the fast-expanding North American personalized beauty segment.
“It’s an absolute pleasure to welcome Omy Laboratoires on board. I feel there is quite a kinship there already, as we both build our reputations on delivering top-tier, innovative solutions in rapidly changing markets. We’re more than ready to support Omy on its journey to interact with customers in dynamic and innovative ways using our modern technology solutions.” – Sheila Power, Chief Sales Officer at Antavo
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
Media Contacts
Antavo
Eva Bacsi, Global Head of Marketing
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Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
