Antavo Tunes Up a Bold Loyalty Revamp for US Legend Martin Guitar
May 27, 2026
Antavo has partnered with iconic American guitar maker C.F. Martin & Co. to revamp its loyalty program. The collaboration aims to deepen engagement with musicians and fans through a modern loyalty experience tailored to a passionate community.
Founded in 1833 by Christian Frederick Martin, C.F. Martin & Co. is one of America’s oldest and most respected guitar manufacturers, creating the finest handcrafted acoustic guitars and strings for the global market. Headquartered in Nazareth, Pennsylvania, the family-owned company has shaped music history with handcrafted instruments used by legendary artists like Kurt Cobain, Eric Clapton, and Johnny Cash, earning a reputation for quality, innovation, and craftsmanship.
To elevate its customer engagement strategy, Martin has partnered with Antavo to revamp its existing loyalty program. Powered by Antavo’s AI Loyalty Cloud, the new program will support deeper connections with musicians and enthusiasts alike. Together, the companies aim to create a more dynamic, personalized experience that rewards loyalty, fosters community, and strengthens long-term brand affinity.
“C.F. Martin & Co. is a true icon with a deeply passionate community behind it. We’re proud to support the evolution of their loyalty strategy with our AI-driven technology, helping them create meaningful, lasting connections with their audience. This partnership reflects our strength in delivering scalable, experience-led loyalty programs for heritage brands ready to innovate.” – Attila Kecsmar, CEO and Co-founder of Antavo AI Loyalty Cloud
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
Media Contacts
Antavo
Eva Bacsi, Global Head of Marketing
[email protected]
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
