Antavo Announces Kathryn Wright as Chief Operating Officer
July 24, 2024
Antavo Loyalty Cloud appoints Kathryn Wright, former Chief of Staff, as Chief Operating Officer to support internal growth and streamline management activities.
Kathryn initially joined the business as Chief of Staff last year, responsible for ensuring the company’s employees were equipped to do their jobs effectively. Following a successful ten months in this role, she is now taking up the mantle of Chief Operating Officer (COO) where she will take on a larger oversight over Antavo’s operations, and will also take responsibility for the HR and Customer Division, which will report directly to her.
Besides playing a crucial role in seamlessly aligning the work of these departments, Kathryn will oversee key operations, drive key initiatives for the organization, and foster cross-department projects.
As a former entrepreneur, Kathryn has a considerable amount of experience managing businesses. Starting out managing in retail, she soon got hooked on digital, managing a large Q&A website in 2011. In the midst of the pandemic she co-founded UpsideSaving, an open-banking powered cashback app, explored the Chief of Staff role at FT-backed publication Sifted, and for over 10 years ran an email marketing business, growing an engaged audience of 1.6 million users across the UK, which she sold- freeing her up for the opportunity to join Antavo.
“I am incredibly excited to step into the role of Chief Operating Officer. This opportunity allows me to drive forward Antavo’s mission of being the most powerful loyalty cloud on the market. My focus will be on enhancing operational efficiency during a transformational time for the company. I will do my best to ensure Antavo continues to meet and exceed our customers’ expectations.” Kathryn Wright, Chief Operating Officer at Antavo
“Appointing Kathryn to Chief Operating Officer is a strategic move that will significantly benefit Antavo’s global expansion and day-to-day activities. Her extensive leadership and pragmatic business experience is exactly what we need to scale our operations and strengthen our position as loyalty technology leaders. Also, we just really work well together – these last ten months prove it.” Attila Kecsmar, CEO & Co-founder of Antavo
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
Media Contacts
Antavo
Eva Bacsi, Global Head of Marketing
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Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
