Club Rip Curl Powered by Antavo Is Runner-Up at the International Loyalty Awards
June 20, 2023
Club Rip Curl is recognized as ”Highly Commended” in the category of “Best Customer Experience” at the International Loyalty Awards.
Club Rip Curl was recognized as ”Highly Commended” in the category of “Best Customer Experience” at the International Loyalty Awards. From the 23 categories, only three had a runner-up, which shows the success of the Club Rip Curl membership program.
The global sportswear and fashion brand’s lifestyle membership program is built around passion and inclusivity. Club Rip Curl connects and rewards members who have a love for all things surrounding surfing and the beach.
The judges said: “Club Rip Curl rewards customers for what they love as well as for what they buy. One of the highlights of Club Rip Curl is that members receive points not just for transactions but also for activities like surfing or completing their customer profile. All possible using technology in a thoughtful and purposeful way.”
“Rip Curl has been successful because of the passion for the Search, our driving force to truly live the spirit of surfing. This is a passion we share with our customers, who already are a part of our tribe. Introducing Club Rip Curl, as a membership program, has made the relationship official, and we’re so excited about being able to reward customers for what they love doing best – getting out and enjoying the waves.”- Michael Scott, Chief Customer Officer, Rip Curl
“The International Loyalty Awards celebrate excellence, innovation, and best practices in the loyalty industry across Europe, the Middle East, and Africa. The event recognizes the achievements of those companies and organizations excelling and achieving the extraordinary. We’re thrilled to be recognized as a leader and innovator in our sector. And it’s even a greater tribute that we’ve achieved this with Club Rip Curl, a membership program that truly has customers at its heart.” – Attila Kecsmar, CEO and Co-founder of Antavo
Learn more about this unique membership program in Antavo’s Club Rip Curl case study.
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
About Rip Curl
Founded in 1969, Rip Curl has been at the forefront of the surf and snow scenes since its creation. Considered “The Ultimate Surfing Company, Rip Curl was built by surfers for surfers, and has been the market leader in surfing for over 50 years. The company endeavors to make the best products, run the best events, support the best athletes, deliver the best customer service, communicate the best brand message, and have the best crew of people. This helps Rip Curl hold a vision of being regarded as The Ultimate Surfing Company. For more information, visit ripcurl.com
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Eva Bacsi, Marketing Director
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
