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Club Rip Curl Powered by Antavo Is Runner-Up at the International Loyalty Awards

June 20, 2023

Club Rip Curl is recognized as ”Highly Commended” in the category of “Best Customer Experience” at the International Loyalty Awards.

Club Rip Curl was recognized as ”Highly Commended” in the category of “Best Customer Experience” at the International Loyalty Awards. From the 23 categories, only three had a runner-up, which shows the success of the Club Rip Curl membership program.

The global sportswear and fashion brand’s lifestyle membership program is built around passion and inclusivity. Club Rip Curl connects and rewards members who have a love for all things surrounding surfing and the beach.

The judges said: “Club Rip Curl rewards customers for what they love as well as for what they buy. One of the highlights of Club Rip Curl is that members receive points not just for transactions but also for activities like surfing or completing their customer profile. All possible using technology in a thoughtful and purposeful way.”

“Rip Curl has been successful because of the passion for the Search, our driving force to truly live the spirit of surfing. This is a passion we share with our customers, who already are a part of our tribe. Introducing Club Rip Curl, as a membership program, has made the relationship official, and we’re so excited about being able to reward customers for what they love doing best – getting out and enjoying the waves.”- Michael Scott, Chief Customer Officer, Rip Curl

“The International Loyalty Awards celebrate excellence, innovation, and best practices in the loyalty industry across Europe, the Middle East, and Africa. The event recognizes the achievements of those companies and organizations excelling and achieving the extraordinary. We’re thrilled to be recognized as a leader and innovator in our sector. And it’s even a greater tribute that we’ve achieved this with Club Rip Curl, a membership program that truly has customers at its heart.” Attila Kecsmar, CEO and Co-founder of Antavo

Learn more about this unique membership program in Antavo’s Club Rip Curl case study.

About Antavo

Antavo is an Enterprise Loyalty Cloud, providing best-in-class technology to manage experience-based, paid, and lifestyle loyalty programs online, in-store, or on mobile. 

Antavo’s no-code, API-centric platform makes the loyalty program experience fully customizable and empowers loyalty and marketing teams to run their program internally, without IT help. The company invests 60% of its revenue into its product and issues quarterly product releases. 

Antavo is a pure-play loyalty technology vendor recognized by Forrester, Gartner, Loyalty360, and is the preferred choice for loyalty consultants, agencies, and system integrators all over the world. Antavo empowers global clients like BMW, KFC, Lagardère, Kathmandu, Luisaviaroma, and BrewDog. For more information, visit

About Rip Curl

Founded in 1969, Rip Curl has been at the forefront of the surf and snow scenes since its creation. Considered “The Ultimate Surfing Company, Rip Curl was built by surfers for surfers, and has been the market leader in surfing for over 50 years. The company endeavors to make the best products, run the best events, support the best athletes, deliver the best customer service, communicate the best brand message, and have the best crew of people. This helps Rip Curl hold a vision of being regarded as The Ultimate Surfing Company. For more information, visit

Media Contacts


Eva Bacsi, Marketing Director

[email protected]