Antavo partners with Emakina Group, the global digital agency to deliver end-to-end loyalty solutions
August 5, 2021
Enterprise-grade, pure-play loyalty management platform Antavo and full-service digital agency group Emakina have announced a joint technology partnership. The alliance will focus on delivering next-gen loyalty technology to brands, retailers and shopping malls in Europe, the Middle East and North America. The goal of this partnership is to provide brands and retailers with consulting and implementation regarding the best loyalty program technology, so that brands can engage the modern customer as well as foster brand love and loyalty in a variety of verticals.
“After the massive drop in footfall caused by the pandemic, rewarding and strengthening relationships with consumers couldn’t be more important than now. Loyalty really is at the forefront of today’s digital era – so I am pleased that we can bring Antavo’s agile loyalty products to our clients. I am a true believer in their ability to help us strengthen the digital experiences we create for our customers.” – Alexandros Papanastasiou , Integration Manager at Emakina Group
As today’s shoppers’ expectations are constantly on the rise, they crave novel experiences more than anything else. Loyalty programs are a great tool to create long-lasting engagement and increase the customer lifetime value for three reasons:
1) Transactional and non-transactional engagements ensure there’s always a reason to come back.
2) Tiers, experiential rewards and gamification provide strong incentives.
3) VIP clubs and members-only events help create a community.
Shopping mall loyalty programs put a new spin on the traditional coalition model, offering new business cases for both malls and tenants where they can work together to increase footfall, promote store discovery and grow dwell-time, as visitors can earn and burn points with every shop. Running a sophisticated coalition loyalty program with the right technology can even create a peaceful coexistence for tenants brands who already have their own loyalty program. Antavo provides a touchless solution capable of achieving any of these.
“As a best-in-class technology provider, it’s important for us to partner with companies that offer exceptional solutions and have the same customer-first mindset like us. Emakina not only excels in these areas, but also distinguishes itself through its journey-driven and innovative approach. While working with them, their experienced consultancy, delivery and customer success teams demonstrated agility, hands-on management and a goal-oriented attitude.” – Andy Nemes, CSO and Co-Founder at Antavo
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
About Emakina
Emakina is a leading independent digital agency group with global reach. More than 1,000 technology and marketing experts in 18 countries across 3 continents work in concert with their clients to grow their business and their brand value. Together, they develop highly effective strategies and projects, ranging from cutting-edge applications to websites, e-commerce projects, as well as content design and creative campaigns.
Media Contacts
Emakina
Luc Malcorps, Director of Media Relations
Antavo
Eva Bacsi, Marketing Director
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
