Antavo partners with Emakina Group, the global digital agency to deliver end-to-end loyalty solutions
August 5, 2021
Enterprise-grade, pure-play loyalty management platform Antavo and full-service digital agency group Emakina have announced a joint technology partnership. The alliance will focus on delivering next-gen loyalty technology to brands, retailers and shopping malls in Europe, the Middle East and North America. The goal of this partnership is to provide brands and retailers with consulting and implementation regarding the best loyalty program technology, so that brands can engage the modern customer as well as foster brand love and loyalty in a variety of verticals.
“After the massive drop in footfall caused by the pandemic, rewarding and strengthening relationships with consumers couldn’t be more important than now. Loyalty really is at the forefront of today’s digital era – so I am pleased that we can bring Antavo’s agile loyalty products to our clients. I am a true believer in their ability to help us strengthen the digital experiences we create for our customers.” – Alexandros Papanastasiou , Integration Manager at Emakina Group
As today’s shoppers’ expectations are constantly on the rise, they crave novel experiences more than anything else. Loyalty programs are a great tool to create long-lasting engagement and increase the customer lifetime value for three reasons:
1) Transactional and non-transactional engagements ensure there’s always a reason to come back.
2) Tiers, experiential rewards and gamification provide strong incentives.
3) VIP clubs and members-only events help create a community.
Shopping mall loyalty programs put a new spin on the traditional coalition model, offering new business cases for both malls and tenants where they can work together to increase footfall, promote store discovery and grow dwell-time, as visitors can earn and burn points with every shop. Running a sophisticated coalition loyalty program with the right technology can even create a peaceful coexistence for tenants brands who already have their own loyalty program. Antavo provides a touchless solution capable of achieving any of these.
“As a best-in-class technology provider, it’s important for us to partner with companies that offer exceptional solutions and have the same customer-first mindset like us. Emakina not only excels in these areas, but also distinguishes itself through its journey-driven and innovative approach. While working with them, their experienced consultancy, delivery and customer success teams demonstrated agility, hands-on management and a goal-oriented attitude.” – Andy Nemes, CSO and Co-Founder at Antavo
Antavo is a pure-play loyalty technology provider that builds comprehensive loyalty programs to foster brand love and change customer behavior for brands, retailers, and shopping malls. With a scalable and holistic loyalty logic, Antavo supercharges the marketing strategy of omnichannel and e-commerce companies, and delivers a next-level shopping experience. Antavo was listed as a Representative Vendor in Gartner’s 2020 Market Guide for Loyalty Management and was included in Forrester’s Now Tech: Loyalty Marketing Q4 2020 report. Antavo is a global company with clients like BMW, Lagardere, Benetton Group, Jimmy Jazz, Telarus, Luisaviaroma, the N Brown Group and BrewDog.
Emakina is a leading independent digital agency group with global reach. More than 1,000 technology and marketing experts in 18 countries across 3 continents work in concert with their clients to grow their business and their brand value. Together, they develop highly effective strategies and projects, ranging from cutting-edge applications to websites, e-commerce projects, as well as content design and creative campaigns.
Luc Malcorps, Director of Media Relations
Eva Bacsi, Marketing Director