Antavo and Edmonton International Airport Unveil YEGplus Loyalty Program for Travellers
May 20, 2026
Edmonton International Airport (Canada) partnered with Antavo AI Loyalty Cloud to launch YEGplus, a new loyalty program designed to enhance the passenger experience across the airport ecosystem, rewarding travellers for shopping, dining, parking, and more.
Edmonton International Airport (YEG) is a major Canadian travel hub serving more than 8 million passengers annually. Located in Alberta, YEG connects travellers across North America and beyond, while offering a diverse mix of retail and dining experiences within its modern terminal.
The new loyalty program, YEGplus, is designed to reward travellers for both spend and engagement, driving KPIs with smart loyalty logic. It’s powered by Antavo’s flexible and innovative loyalty capabilities: Tiers, Workflows, Challenges, Friend Referrals, and more coming together in perfect harmony.
Smart earning mechanics driving engagement and spend
YEGplus combines transactional and non-transactional earnings to capture value across the entire traveller journey. Members earn points through receipt scanning via Veryfi from partner merchants (Chili’s, Starbucks, Tim Hortons, etc) and through online parking reservations powered by Chauntry, ensuring that both retail and parking spend are rewarded.
On top of this, non-transactional activities like quizzes, surveys, video views, QR scans, referrals and multi-step “scavenger hunt” challenges keep users actively engaged even when they’re not spending.
Tiered progression designed to influence behavior
The three-tier structure (Essential, Silver and Gold) creates a clear path for progression, motivating travellers to increase their annual spend to unlock better perks. Tier bonuses, parking upgrades, and one-time rewards reinforce this journey, while the inability to drop below the highest achieved tier (for the upcoming year) strengthens long-term commitment.
This structure is specifically designed to boost purchase frequency, increase average order value and reduce churn by giving members a reason to come back and level up.
Rewards that reinforce value and drive repeat engagement
Points can be redeemed for high-value, relevant rewards such as parking discounts, gift cards and contest entries, making the program tangible and easy to understand. Referral mechanics further amplify growth by turning satisfied members into advocates. Together, these elements drive higher redemption rates, increase customer lifetime value (CLV) and encourage cross-category spend across the airport ecosystem.
By combining spend-based earning, gamified engagement and meaningful rewards, YEGplus turns every airport interaction into an opportunity to influence behavior, resulting in stronger engagement, higher spend and a more loyal traveller base.
“We are excited to introduce YEGplus and elevate the passenger experience in a completely new way. This program allows us to reward our travellers for interactions they have within the airport, while creating meaningful engagement beyond the journey itself. Partnering with Antavo AI Loyalty Cloud gives us the flexibility and innovation we need to grow and evolve this program over time.” – Myron Keehn, President & CEO, Edmonton International Airport
Personalized email communication based on customer behavior and loyalty activity is enabled through Antavo’s direct integration with Klaviyo, which ensures timely, relevant messaging that supports engagement, repeat visits, and enhances the overall customer experience.
“Launching YEGplus with Edmonton International Airport is a fantastic example of how loyalty can transform even complex ecosystems like airports into highly engaging environments. At Antavo, we bring proven expertise across industries to create programs that drive measurable impact. We’re excited to support YEG in building a loyalty experience that continuously evolves and delivers real value to travellers.” – Attila Kecsmar, CEO & Co-Founder, Antavo AI Loyalty Cloud
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
About Edmonton International Airport
Edmonton International Airport (YEG) is a community-based, not-for-profit corporation committed to safety, sustainability and innovation. YEG plays a vital role in supporting regional economic development, trade and tourism, supporting nearly 23-thousand jobs and generating $5.4B in economic output.
Media Contacts
Antavo
Eva Bacsi, Global Head of Marketing
[email protected]
Edmonton International Airport (YEG)
Erin Isfeld, Manager, Corporate Communications
[email protected]
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
