Antavo and Segment Partner to Deliver Data-Driven, Personalised Loyalty Programs
July 8, 2025
To help businesses power smarter loyalty programs with in-depth insights, Antavo AI Loyalty Cloud enters a strategic partnership with CDP platform Segment.
Antavo AI Loyalty Cloud has partnered with Segment, a leading Customer Data Platform (CDP), to help brands build more responsive, personalised, and data-driven loyalty programs. The partnership brings together Antavo’s flexible, no-code loyalty technology with Segment’s powerful real-time data infrastructure, enabling businesses to deliver targeted, meaningful customer experiences at scale.
Segment, a Twilio company, helps businesses unify first-party data from multiple touchpoints such as websites, mobile apps, and cloud tools by turning it into identity-resolved customer profiles. With this depth of insight, brands can create personalised journeys, trigger real-time engagement, and streamline their martech operations.
This collaboration is a timely response to shifting customer expectations. According to Antavo’s Global Customer Loyalty Report 2025, 36.3% of consumers say personalised offers are a key motivator to join loyalty programs, and almost a quarter of consumers want to see more tailored rewards. In today’s landscape, loyalty needs to be immediate, relevant, and deeply integrated with data. By connecting Segment’s customer intelligence with Antavo’s adaptable platform, companies can design loyalty programs that evolve with each customer, responding to behaviours in real time and delivering rewards that feel personal and well-timed.
“Our integration with Segment opens the door for brands to harness the full power of real-time customer data within their loyalty programs,” said Michelle Ellicott-Taylor, Global Head of Partnerships at Antavo. “By combining Segment’s deep data capabilities with our flexible loyalty technology, we’re helping companies create more timely, relevant, and rewarding customer experiences.”
“At Segment, we believe unified customer data is the foundation of meaningful engagement,” said Becca Harvey, Partner Alliance Manager. “Partnering with Antavo brings that belief to life by enabling brands to activate insights across their tech stack and deliver loyalty programs that grow with their customers.”
As part of the partnership, the two platforms seamlessly connect via an integration. Together, Antavo and Segment are helping brands break down data silos, gain a richer understanding of their customers, and build loyalty strategies that evolve with their audience, strengthening connections and driving long-term value.
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
About Segment
Segment, acquired by Twilio in 2020, is a powerful Customer Data Platform (CDP) that enables organisations to unify and activate their first-party customer data across all digital and offline channels. With over 450 pre-built integrations, Segment offers businesses the tools to break down data silos and ensure consistency across their entire tech stack.
By combining identity resolution, reverse ETL, and real-time data syncing, Segment allows companies to create a complete, dynamic view of their customers. This unified data empowers brands to deliver hyper-personalised experiences, optimise customer journeys, and drive more meaningful interactions across all touchpoints. Trusted by businesses globally, Segment provides the infrastructure needed to make data actionable, enabling brands to personalise and scale their marketing efforts with confidence.
Learn more at segment.com.
Media Contact
Antavo
Eva Bacsi, Global Head of Marketing
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
