Antavo, for its AI Loyalty Platform, has been included as a Representative Vendor in the 2026 Gartner® Market Guide for Loyalty Program Vendors. 

The loyalty vendor landscape is vast and evolving rapidly. A wave of mergers and acquisitions has reshaped the competitive landscape, while vendors race to add AI features of varying quality. Caught in the middle are marketers relying on outdated, disconnected loyalty platforms that cannot keep pace with today’s program needs. Cutting through the noise has become a genuine challenge for anyone trying to make an informed vendor decision.

In our opinion, the new Gartner Market Guide for Loyalty Program Vendors gives brands a clear view of the capabilities that truly drive loyalty program success. It is a practical resource for marketers looking to move beyond the hype and make a confident, well-informed choice about their loyalty technology partner.

To us, Antavo’s inclusion in the guide for another year reinforces its position as a globally recognized loyalty platform provider.

Attila Kecsmar, the CEO and Co-founder of Antavo, said: “We’re delighted to be included in as a Representative Vendor in the 2026 Gartner® Market Guide for Loyalty Program Vendors. As the customer loyalty market continues to grow and evolve at speed, new technologies are enabling brands to create more innovative, engaging, and valuable loyalty experiences for their customers. We believe, being recognized year after year reinforces that our vision is aligned with where the market is moving.”

To access the Gartner Market Guide for Loyalty Program Vendors, Gartner subscribers can visit here.

Gartner, Market Guide for Loyalty Program Vendors, by Brad Jashinsky, Halle Stern,27 May 2026

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About Antavo

Antavo is an AI-powered loyalty platform that helps brands grow customer lifetime value through loyalty programs, promotions & personalization. By enabling engagement-led execution, Antavo helps brands increase retention, purchase frequency, and long-term revenue.

Antavo’s Operating System combines a flexible, API-first technology platform that guides teams through the full loyalty lifecycle: from planning to launch and continuous optimization.

The platform includes the Loyalty Planner, which accelerates implementation by making program planning up to 10 times faster; a flexible Loyalty Engine with an intuitive, no-code Workflows editor, promotions feature, and gamification capabilities; and the Optimizer, which transforms loyalty data into clear, actionable insights. At the core of all products is Timi AI, an agentic AI co-pilot intelligence that enhances and supports teams at every step.

Recognized by leading industry analysts such as Forrester, and IDC, and trusted by global brands including KFC, Skims, C&A, Paul Smith, Flying Tiger, Hyatt, Scandic Hotels, Kathmandu, and Benefit Cosmetics, Antavo empowers businesses across fashion, retail, beauty, health, hospitality, and QSR to build long-term customer relationships that drive measurable commercial impact.

Experience the future of customer loyalty with Antavo. Visit antavo.com to learn more.

Media Contacts

Antavo
Eva Bacsi, Global Head of Marketing
[email protected]