Antavo Recognized in the 2026 Gartner® Market Guide for Loyalty Program Vendors
July 3, 2026
Antavo, for its AI Loyalty Platform, has been included as a Representative Vendor in the 2026 Gartner® Market Guide for Loyalty Program Vendors.
The loyalty vendor landscape is vast and evolving rapidly. A wave of mergers and acquisitions has reshaped the competitive landscape, while vendors race to add AI features of varying quality. Caught in the middle are marketers relying on outdated, disconnected loyalty platforms that cannot keep pace with today’s program needs. Cutting through the noise has become a genuine challenge for anyone trying to make an informed vendor decision.
In our opinion, the new Gartner Market Guide for Loyalty Program Vendors gives brands a clear view of the capabilities that truly drive loyalty program success. It is a practical resource for marketers looking to move beyond the hype and make a confident, well-informed choice about their loyalty technology partner.
To us, Antavo’s inclusion in the guide for another year reinforces its position as a globally recognized loyalty platform provider.
Attila Kecsmar, the CEO and Co-founder of Antavo, said: “We’re delighted to be included in as a Representative Vendor in the 2026 Gartner® Market Guide for Loyalty Program Vendors. As the customer loyalty market continues to grow and evolve at speed, new technologies are enabling brands to create more innovative, engaging, and valuable loyalty experiences for their customers. We believe, being recognized year after year reinforces that our vision is aligned with where the market is moving.”
To access the Gartner Market Guide for Loyalty Program Vendors, Gartner subscribers can visit here.
Gartner, Market Guide for Loyalty Program Vendors, by Brad Jashinsky, Halle Stern,27 May 2026
Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.
GARTNER is a trademark of Gartner, Inc. and/or its affiliates.
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
Media Contacts
Antavo
Eva Bacsi, Global Head of Marketing
[email protected]
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
