Antavo Recognized as a Major Contender in Everest Group’s Loyalty Platform PEAK Matrix® Assessment 2025
September 1, 2025
Antavo AI Loyalty Cloud has been positioned as a Major Contender in Everest Group’s Loyalty Platform PEAK Matrix® Assessment (August 2025).
Everest Group is a leading research firm that applies data and insights to help businesses navigate market challenges, driving operational and financial performance while delivering transformative experiences.
The PEAK Matrix® report is a comprehensive evaluation of 23 loyalty platform providers, assessing the current competitive landscape.
As an enterprise-grade Software-as-a-Service (SaaS) company, Antavo has been recognized as a Major Contender in the Loyalty Platform PEAK Matrix® Assessment 2025.
Attila Kecsmar, the CEO and Co-founder of Antavo, commented: “Everest Group is a leading global research firm, and we’re honored to be included in its Loyalty Platform PEAK Matrix® Assessment.”
Loyalty programs have come a long way, from simple punch cards to sophisticated, data-driven platforms that personalize rewards based on individual behavior. Modern loyalty platforms now leverage advanced loyalty clouds and end-to-end management solutions, offering a dynamic approach to customer engagement. By integrating with broader marketing technology (MarTech), these platforms enable real-time data processing, seamless omnichannel communication, and deeper insights into customer preferences and behaviors.
At the same time, loyalty strategies themselves are evolving. Enterprises are moving beyond transactional rewards toward engagement-led, experience-centric, and data-powered approaches that span both B2C and B2B. This shift demands flexible configurations, cross-channel orchestration, and real-time decision-making. Meanwhile, organizations face mounting pressure to prove ROI, meet privacy regulations, and deliver personalization at scale, driving loyalty platforms to evolve from rules-based systems into intelligent engagement ecosystems.
The report provides insights into the key players, trends, and competitive landscape within the customer loyalty platform market for the year 2025.
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
Media Contacts
Antavo
Eva Bacsi, Global Head of Marketing
[email protected]
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
