Antavo Named a Major Player in IDC MarketScape: Worldwide Retail Loyalty Software Providers 2024 Vendor Assessment
July 1, 2024
Antavo has been named to the Major Players Category in IDC MarketScape: Worldwide Retail Loyalty Software Providers 2024 Vendor Assessment (doc #US51234024, June 2024).
The IDC MarketScape evaluates software providers by quantitatively and qualitatively assessing their capabilities and strategies regarding their loyalty offerings for retail businesses. With an emphasis on personalized and contextualized experiences, this report provides a worldwide perspective on the way retailers can leverage AI to enhance loyalty programs and integrate loyalty as a core component of the overall retail customer experience (CX). It also discusses the challenges of data management and the complexity of technology stacks, while profiling key technology partners in the loyalty space.
As an enterprise-grade Software-as-a-Service (SaaS) company, Antavo is named a Major Player in the IDC MarketScape: Worldwide Retail Loyalty Software Providers 2024 Vendor Assessment.
“As the retail landscape evolves, loyalty is paramount for measuring customer lifetime value and increase retention. The shift toward empathetic customer-brand relationships highlights the growing importance of CX investments in loyalty applications and technologies among retailers,” said Ornella Urso, research director, IDC Retail Insights. “Loyalty software providers play a key role in fostering collaboration within and across retail organizations, by unlocking the value of loyalty — such as moving from transactional to experiential rewards — through AI and GenAI as well as improving data accuracy and visibility.“
Attila Kecsmar, the CEO and Co-founder of Antavo said: “IDC is a renowned global market intelligence, data, and events provider for the information technology, telecom., and consumer technology markets. Being included in the IDC MarketScape: Worldwide Retail Loyalty Software Providers 2024 Vendor Assessment is a source of great pride for us.”
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors. For more information, visit idc.com.
Media Contacts
Antavo
Eva Bacsi, Global Head of Marketing
[email protected]
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
