Antavo Launches Community Building Module With Its Q1/2025 Product Release
February 20, 2025
Antavo has published the Q1/2025 Product Release to showcase its developments for the first few months of 2025. At the center of attention is a brand new module called “Clubs,” which allows easier community building through points pooling and family accounts.
Loyalty programs offer a wide variety of features to build a community, but one of them stands out: the ability to earn points and rewards together. Call it points pooling or family accounts—this feature is an excellent way to cater to customers as not just individuals but also family members or friend groups. And Antavo is here to show you that clubs, points pooling, shared accounts, or family accounts can be done with a fresh mindset, with little effort.
Antavo’s Q1/2025 product release is dedicated to its new “Clubs” module, our take on integrating points pooling into loyalty programs. The Clubs module offers more than just a way for members to earn points together, though. We offer a template-based system with plenty of customization options. Therefore, you can build a different experience for B2C retail, a B2B service, or even a B2E employee recognition program.
“Talking to our customers, we realized that each brand wants to use points pooling differently. During the development of our Clubs module, we made sure to build a versatile tool that can support a wide range of use cases.” – Andras Taraszovics, Head of Product at Antavo AI Loyalty Cloud
In this Product Release, you can learn:
- How Antavo’s Clubs module works
- What are the benefits of using it
- What kind of use cases you can build with it
- The wide range of options that allow you to fully customize the rules
For more info, check out the product webinar where Antavo’s top experts present these features in detail!
To learn more about the Q1/2025 Product Release and its features, click here to download the Product Release PDF.
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
Media Contacts
Antavo
Eva Bacsi, Global Head of Marketing
[email protected]
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
