Antavo Publishes Coral Red Product Release With New Integrations That Cover the Full Customer Lifecycle
April 11, 2024
Summarizing its developments for the first quarter of the year, Antavo introduces the Coral Red Product Release for Q1 2024. This time, the focus is on new integrations that enhance the entire member journey and allow a greater level of personalization.
In the world of customer retention, you need to stay relevant throughout the entire customer journey. For example, the moment you identify a new segment of sports lovers in your CRM tool, you should be able to set up a reward campaign for them in your loyalty platform.
Then, sync this data with your marketing automation platform so customers receive a personalized message when they redeem the reward. With the new integrations and capabilities Antavo now offers, doing so has never been easier.
“Loyalty program platforms are never a standalone technology, and making sure they harmonize well with other tech stacks reduces development costs and time-to-market for businesses. That’s why we are always expanding our list of integrations and so businesses can synchronize their data between our and other third-party platforms as seamlessly as possible.” – Andras Taraszovics, Head of Product at Antavo Loyalty Cloud
Antavo’s Coral Red Product Release opens a new chapter in the book of integrations, allowing marketers to cover the full lifecycle of their customers by:
- Selecting which segment they want to work with using Customer Lists
- Activating customers by integrating data from sports trackers into the loyalty program
- Communicating even better with Antavo’s Braze integration
For more info, check out the product webinar where Antavo’s top experts present these features in detail!
To learn more about the Coral Red product release and all the features it includes, click here to download the Product Release PDF.
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
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Antavo
Eva Bacsi, Marketing Director
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Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
