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Antavo Publishes Coral Red Product Release With New Integrations That Cover the Full Customer Lifecycle

April 11, 2024

Summarizing its developments for the first quarter of the year, Antavo introduces the Coral Red Product Release for Q1 2024. This time, the focus is on new integrations that enhance the entire member journey and allow a greater level of personalization.

In the world of customer retention, you need to stay relevant throughout the entire customer journey. For example, the moment you identify a new segment of sports lovers in your CRM tool, you should be able to set up a reward campaign for them in your loyalty platform.

Then, sync this data with your marketing automation platform so customers receive a personalized message when they redeem the reward. With the new integrations and capabilities Antavo now offers, doing so has never been easier. 

“Loyalty program platforms are never a standalone technology, and making sure they harmonize well with other tech stacks reduces development costs and time-to-market for businesses. That’s why we are always expanding our list of integrations and so businesses can synchronize their data between our and other third-party platforms as seamlessly as possible.”Andras Taraszovics, Head of Product at Antavo Loyalty Cloud

Antavo’s Coral Red Product Release opens a new chapter in the book of integrations, allowing marketers to cover the full lifecycle of their customers by:

  • Selecting which segment they want to work with using Customer Lists
  • Activating customers by integrating data from sports trackers into the loyalty program
  • Communicating even better with Antavo’s Braze integration

For more info, check out the product webinar where Antavo’s top experts present these features in detail!

To learn more about the Coral Red product release and all the features it includes, click here to download the Product Release PDF.

About Antavo

Antavo is the most powerful Loyalty Cloud on the market, offering a scalable, pure-play loyalty technology that is easy to integrate, thanks to robust APIs.

Antavo’s no-code, API-centric platform makes the loyalty program experience fully customizable and empowers loyalty and marketing teams to run their program internally, without IT help. The company invests 60% of its revenue into its product and issues quarterly product releases. 

Antavo is a pure-play loyalty technology vendor recognized by Forrester, Gartner, Loyalty360, and is the preferred choice for loyalty consultants, agencies, and system integrators all over the world. Antavo empowers clients like KFC, La Cage, Kathmandu, Luisaviaroma and BrewDog, as well as global businesses in the travel, pharma and fashion industries. For more information, visit

Media Contacts


Eva Bacsi, Marketing Director
[email protected]