Antavo Reports Impressive Results as the Loyalty Tech Expert Gears up for Next Phase of Growth
September 10, 2024
Thanks to several new loyalty programme launches, customer-centric product updates and company-wide recruitment, Antavo is forecasting a 30%+ year-on-year increase in revenue for 2024 as the business prepares for a Series B funding round in 2025, aimed at facilitating further technological developments and broader global expansion.
Antavo has bolstered its client roster this year following collaborations with several brands, including Scandic Hotels, Flying Tiger Copenhagen, C&A, Whittard, Peek&Cloppenburg, Politix and Yara. The contract wins support growth and showcases the team’s ability to develop innovative and engaging loyalty programmes for brands across various sectors.
The company has also invested 60% of revenue in customer-centric product launches and updates, including a dedicated Shopify app and Klippa integration to enable receipt scanning, which allows shoppers to access a brand’s loyalty rewards even when purchasing through a third party, as is the case with 70-80% of all purchases.
Attila Kecsmar, Co-founder and CEO, commented: “These exciting business updates directly reflect our dedication to customer success and contribution to the evolution of the loyalty industry. By listening to and prioritising our customers’ needs, we’ve made significant enhancements that empower them to achieve even greater outcomes by increasing critical customer engagement.
“Their success stories are a testament to our strong market position, and as we enter the final quarter of 2024, we are showing no signs of slowing. We will introduce our biggest-ever product release in October, powered by AI and representing the beginning of a new chapter for the business.”
Alongside financial growth, Antavo has built its team, with staff now operating across three continents and a new team in North America launched in response to growing regional demand. Former Chief of Staff Kathryn Wright has also been promoted to Chief Operations Officer and will manage internal growth, as well as HR and customer success.
Antavo was named in the Major Players Category in IDC MarketScape: Worldwide Retail Loyalty Software Providers 2024 Vendor Assessment. Furthermore, earlier this year, Zsuzsa Kecsmar, Antavo’s co-founder and Chief Strategy Officer, was named Loyalty Personality of the Year at the International Loyalty Awards in recognition of her commitment to developing the loyalty sector. The provider also scooped industry awards for clients, including Benefit Cosmetics and Bergzeit.
Attila continued: “As we prepare for our next fundraising round and growth phase, it’s vital that we have the very best team of experts powering Antavo. This enables us to continue innovating and expanding our capabilities, ensuring that we remain at the forefront of the industry while delivering unmatched value to our customers and partners.
“2024 has been a year of milestones for Antavo so far, and we’re just getting started. Our next product release and the upcoming launch of the Global Customer Loyalty Report 2025 signal the start of a new chapter for the business and will see us revolutionise the loyalty sector. We can’t wait to show the world what we’ve been working on!”
For more information, visit www.antavo.com
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
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Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
