Image for Antavo news article on Yeo Valley Organic

Yeo Valley Organic Chooses Antavo to Power Its Revamped Loyalty Program

November 2, 2022

We are happy to wel-cow-me our latest customer, Yeo Valley Organic!

Starting out from the Somerset family farm in 1961, Yeo Valley Organic has grown to become the UK’s no. 1 organic dairy brand. The company focuses on producing great products the right way, and has been making good choices for over 25 years.

To support its growth, Yeo Valley Organic sought out Antavo’s help to re-platform their loyalty program and make it more engaging by using gamification elements. The new loyalty program also integrates with Bloomreach, whose marketing capabilities, like behavior and segmentation-driven communications, will ensure that the experience will be truly organic. 

“With Antavo’s more sophisticated loyalty program technology, we will be able to boost our existing Yeokens loyalty program with more exciting gamification elements, along with Bloomreach Engagement’s single customer view and deep analytics.” said Alex Woodward, Head of Loyalty at Yeo Valley Organic. “It’s exactly what we were looking for to better engage our customers, as well as activate our data and further our marketing efforts.”

We’re excited to get to work with such an admirable company and look forward to a long-lasting relationship!

About Antavo

Antavo is an Enterprise Loyalty Cloud, providing best-in-class technology to manage experience-based, paid, and lifestyle loyalty programs online, in-store, or on mobile. 

Antavo’s no-code, API-centric platform makes the loyalty program experience fully customizable and empowers loyalty and marketing teams to run their program internally, without IT help. The company invests 60% of its revenue into its product and issues quarterly product releases. 

Antavo is a pure-play loyalty technology vendor recognized by Forrester, Gartner, Loyalty360, and is the preferred choice for loyalty consultants, agencies, and system integrators all over the world. Antavo empowers clients like BMW, KFC, La Cage, Kathmandu, Luisaviaroma and BrewDog, as well as global businesses in the travel, pharma and fashion industries. For more information, visit

Media Contacts


Eva Bacsi, Marketing Director

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