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Peek & Cloppenburg Hamburg, International Department Store Chain, Signs With Antavo

August 2, 2023

International department store chain Peek & Cloppenburg Hamburg selected Antavo to power its loyalty program as the brand looks to expand and realign their current rewards system.

Antavo, leading pure-play technology provider, welcomes its newest client Peek & Cloppenburg KG Hamburg. Peek & Cloppenburg KG Group in Hamburg unites two successful retail concepts – Peek & Cloppenburg and VAN GRAAF, with 39 stores in 6 European countries. In Germany, there are two legally and economically independent companies Peek & Cloppenburg with their headquarters in Düsseldorf and Hamburg. You can find all locations of the Peek & Cloppenburg KG in Hamburg here: All stores offer fashion and lifestyle services, as well as in-store and online shopping opportunities. 

The German international chain of department stores, which is one of the leading fashion companies known for its outstanding competence and sense of style, selected Antavo to expand and realign its loyalty program as the brand is looking to create an omnichannel, points-based reward system, in which members can redeem their points for a variety of attractive rewards.

“We’re delighted to be partnering with a brand that considers high-quality products in a stylish shopping atmosphere, comprehensive service and a modern, tasteful way of approaching customers the pillars of its concept. We’re looking forward to working together on creating a sophisticated loyalty scheme that supports Peek & Cloppenburg Hamburg in strengthening the relationship with its customers further.” – Sheila Power, CSO of Antavo

Antavo Enterprise Loyalty Cloud has extensive experience in the retail and fashion verticals, which gave the company an advantage in the selection process.

About Antavo

Antavo is an Enterprise Loyalty Cloud providing best-in-class technology to manage experience-based, paid, and lifestyle loyalty programs online, in-store, and on mobile. 

Antavo’s no-code, API-centric platform makes the loyalty program experience fully customizable and empowers loyalty and marketing teams to run their programs internally, without IT help. The company reinvests 60% of its revenue into its product and issues quarterly product releases. 

Antavo is a pure-play loyalty technology vendor recognized by Forrester, Gartner, Loyalty360, and is the preferred choice for loyalty consultants, agencies and system integrators all over the world. Antavo empowers clients like BMW, KFC, La Cage, Kathmandu, Luisaviaroma and BrewDog, as well as global businesses in the travel, pharma and fashion industries. For more information, visit

About Peek & Cloppenburg KG, Hamburg

In Germany, there are two legally and economically independent companies Peek & Cloppenburg with their headquarters in Düsseldorf and Hamburg. Peek & Cloppenburg KG, Hamburg has been a family-run business for four generations.

In 1911, merchants Anton Cloppenburg and Paul Schröder came together to found the clothing company. In the Hanseatic tradition, the two founders defined a clear goal right from the start: building a long-term basis of trust for their customers. Expert advice, high product quality and the tasteful ambience of your store should contribute to this. A successful combination that has been pioneering for more than a hundred years. From high-quality basics to designer collections to young trend labels—as a brand specialist, Peek & Cloppenburg KG Hamburg offers quality, variety and fashion know-how from a single source.

The company currently has 22 locations in Germany and, since 2001, has established its retail concept VAN GRAAF on an international level with 17 stores in five European countries. The corporate group is based in Hamburg. As a powerful omnichannel retailer, the group of companies is successfully represented in Germany and Poland with its online shop VANGRAAF.COM, the online shop of Peek & Cloppenburg KG, Hamburg.

Media Contacts


Eva Bacsi, Marketing Director

[email protected]