Peek & Cloppenburg Hamburg, International Department Store Chain, Signs With Antavo
August 2, 2023
International department store chain Peek & Cloppenburg Hamburg selected Antavo to power its loyalty program as the brand looks to expand and realign their current rewards system.
Antavo, leading pure-play technology provider, welcomes its newest client Peek & Cloppenburg KG Hamburg. Peek & Cloppenburg KG Group in Hamburg unites two successful retail concepts – Peek & Cloppenburg and VAN GRAAF, with 39 stores in 6 European countries. In Germany, there are two legally and economically independent companies Peek & Cloppenburg with their headquarters in Düsseldorf and Hamburg. You can find all locations of the Peek & Cloppenburg KG in Hamburg here: https://www.peek-und-cloppenburg.de/haeuser/haeuser-uebersicht/. All stores offer fashion and lifestyle services, as well as in-store and online shopping opportunities.
The German international chain of department stores, which is one of the leading fashion companies known for its outstanding competence and sense of style, selected Antavo to expand and realign its loyalty program as the brand is looking to create an omnichannel, points-based reward system, in which members can redeem their points for a variety of attractive rewards.
“We’re delighted to be partnering with a brand that considers high-quality products in a stylish shopping atmosphere, comprehensive service and a modern, tasteful way of approaching customers the pillars of its concept. We’re looking forward to working together on creating a sophisticated loyalty scheme that supports Peek & Cloppenburg Hamburg in strengthening the relationship with its customers further.” – Sheila Power, CSO of Antavo
Antavo Enterprise Loyalty Cloud has extensive experience in the retail and fashion verticals, which gave the company an advantage in the selection process.
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
About Peek & Cloppenburg KG, Hamburg
In Germany, there are two legally and economically independent companies Peek & Cloppenburg with their headquarters in Düsseldorf and Hamburg. Peek & Cloppenburg KG, Hamburg has been a family-run business for four generations.
In 1911, merchants Anton Cloppenburg and Paul Schröder came together to found the clothing company. In the Hanseatic tradition, the two founders defined a clear goal right from the start: building a long-term basis of trust for their customers. Expert advice, high product quality and the tasteful ambience of your store should contribute to this. A successful combination that has been pioneering for more than a hundred years. From high-quality basics to designer collections to young trend labels—as a brand specialist, Peek & Cloppenburg KG Hamburg offers quality, variety and fashion know-how from a single source.
The company currently has 22 locations in Germany and, since 2001, has established its retail concept VAN GRAAF on an international level with 17 stores in five European countries. The corporate group is based in Hamburg. As a powerful omnichannel retailer, the group of companies is successfully represented in Germany and Poland with its online shop VANGRAAF.COM, the online shop of Peek & Cloppenburg KG, Hamburg.
Media Contacts
Antavo
Eva Bacsi, Marketing Director
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
