Image for Antavo announces new client NK news article.

Antavo Introduces New Client NK, Helping to Deliver a Luxury Loyalty Program Refresh

February 17, 2023

Swedish luxury department store NK has selected Antavo to power its loyalty program as their team turns its attention to upgrading NK’s current program and aligning it with current luxury consumer preferences and expectations.

NK stands for Nordiska Kompaniet, which is the name behind two highly-acclaimed luxury department stores in Sweden with over 10 million visitors every year. NK has run a points-based loyalty program for over 10 years and has plans to refresh the program by revamping the experience and upgrading its loyalty technology. So, NK set out to find a loyalty technology vendor that would allow them to step up their innovation and run their loyalty program as independently as possible, in a self-serve way.

In shortlisting loyalty program technology vendors, NK knew they were looking for functionality, ease of use, and a platform that would allow them to work independently, without relying heavily on IT or their vendor of choice. Their team was also cognizant of a unique challenge in their business model, as they use multiple POS systems, which needed to come together seamlessly in the loyalty program.

In the end, they chose Antavo as a partner in their endeavor to refresh the program. NK’s future loyalty program is set to include emotional loyalty and experiential rewards, transforming its rewards program into a more modern, more memorable, with more luxury experiences.

It’s a pleasure to have such an iconic luxury department store brand on board! We’re proud to support NK as they refresh their loyalty program and bring new customer experiences to their visitors and support them in their unique point of sale model and strengthen their brand relationships through their program.” – Sara Arecco, Head of Customer Success, Antavo 

Antavo Enterprise Loyalty Cloud has extensive experience in the retail and shopping mall verticals, which gave the company an advantage in the selection process.

Given Antavo’s experience with shopping malls, their Enterprise Loyalty Cloud was the only solution that could seamlessly handle our business model, which includes several points of sale, and power the kinds of exclusive experiences that our customers have grown to expect. We selected their platform because it will allow us to build and make changes to the program and future campaigns in a self-serve way. We look forward to refreshing our loyalty program with their technology and expertise.” – Karin Wickberg, Marketing Director, NK

About Antavo

Antavo is an Enterprise Loyalty Cloud, providing best-in-class technology to manage experience-based, paid, and lifestyle loyalty programs online, in-store, or on mobile – connecting brands to their customers in a more impactful, embedded way. 

Antavo’s no-code, API-centric platform empowers loyalty and marketing teams to run fully custom programs and manage them internally, without IT help. The company invests 60% of its revenue into its product and issues quarterly product releases. 

Antavo is a unique cloud, pure-play loyalty technology vendor recognized by Forrester, Gartner, Loyalty360, and is the preferred choice for loyalty consultants, agencies, and system integrators. Antavo’s global clients include BMW, KFC or Kathmandu and global businesses in air travel, pharma and fashion. For more information, visit

About NK

Nordiska Kompaniet delivers memorable experiences and world-class shopping in two department stores, one in Stockholm and one in Gothenburg, Sweden.

Nordiska Kompaniet was founded in 1902 and since the doors opened on Hamngatan in Stockholm and in Gothenburg, the NK department stores are among Scandinavia’s leading luxury fashion stores and the destination of choice for shoppers looking for fashion, beauty and lifestyle inspiration.

Over the years, many iconic personalities and international celebrities have visited NK, and countless unique launches and new products have made their appearance here. Today, the department stores offer an exclusive range from fashion houses such as Hermès, Balenciaga and Loewe, featuring the latest fashion and timeless classics in an elegant setting. Personalised service with a high level of expertise is central as NK welcomes both Swedish and international visitors to make new discoveries and live memorable experiences.

Media Contacts

Eva Bacsi, Marketing Director
[email protected] 

Ulrica Bogh-Lind, Head of PR and Partnerships
[email protected]