Image for Antavo news article on Hornby Hobbies.

Hornby Hobbies Chooses Antavo to Power Its New Loyalty Program

May 4, 2022

Hornby Hobbies is planning to launch a loyalty program that connects its customers and brand enthusiasts across 13 collectible and scale model brands in its portfolio.

Hornby Hobbies’ story started back in 1901 in the UK but the company has since grown to become a household name in the world of model trains, hobbies and accessories, serving collectors, builders and enthusiasts from all over the world. They now plan to launch a loyalty program to create additional touchpoints with their customers, fans, and advocates.

“We’re proud to partner with such a strong brand in the hobby world. There is so much potential for a brand like Hornby to connect with its customers — and to connect its customers to each other — through exciting loyalty program features and initiatives. I look forward to seeing their plans come to life.”Sheila Power, VP EMEA & North America, Antavo

Hornby Hobbies chose Antavo’s Loyalty Management Platform thanks to its variety of powerful capabilities — especially in rewards and gamification, its ability to create a loyalty program that functions across brands, and its multi-currency capabilities.

“We’ve worked extensively to create open online communities that connect hobby enthusiasts with their passion, with our brand, and with one another. The loyalty program is another step in expanding our online presence and connecting that with our physical presence and products. We look forward to rewarding our customers for building what they love.”Michael Manton, Head of Ecommerce, Hornby Hobbies

Launching the loyalty program will be a joint effort with Bloomreach and its Commerce Experience Cloud solution in order to deliver a hyper-personalized experience to the program members. 

“We are looking forward to working alongside Antavo to launch the program and create a great experience for Hornby Hobbies’ customers, thanks to a seamless two-way integration. Antavo is our trusted loyalty technology partner, proven by the fact that we have worked together on 6 mutual clients.”Tjeerd Brenninkmeijer, Executive Vice President, EMEA, Bloomreach

 Loyalty strategy is set to grow in importance as a part of the marketing strategies in companies across Europe. Loyalty investments have grown since the pandemic and, in Antavo’s recent Europe Customer Loyalty Report 2022, 84.4% of European participants whose company offers a loyalty programme said they plan to increase or significantly increase their investments in customer loyalty over the next three years.

About Antavo

Antavo is a pure-play loyalty technology provider that builds comprehensive loyalty programs to foster brand love and change customer behavior for brands, retailers, and shopping malls. With a scalable and holistic loyalty logic, Antavo supercharges the marketing strategies of omnichannel and e-commerce companies, and delivers a next-level shopping experience with best-in-class in-store capabilities. Antavo was listed as a Representative Vendor in Gartner’s 2020 Market Guide for Loyalty Management and was included in Forrester’s Now Tech: Loyalty Marketing Q4 2020 and Now Tech: Promotions And Offer Management Providers, Q3 2021 reports. As a global company, Antavo empowers clients like BMW, KFC, Lagardère, Kathmandu, Telarus, Luisaviaroma and BrewDog. For more information, visit

About Hornby Hobbies

Hornby Hobbies develops, manufactures and supplies hobby and toy products for a global market, with a collection of truly iconic brands spanning model railways, slot racing, die-cast models and plastic model kits. Hornby is a household name and is famous as the UK brand leader in the model railway hobby. Hornby Hobbies ltd is home to 13 collectible and scale model brands, which also includes Corgi, Scalextric, Airfix and Humbrol. The company has had the opportunity to expand internationally, working with brands from France, Germany, Spain and Italy and partnering with stockists all over the world. or more information, visit

About Bloomreach

Bloomreach is the world’s #1 Commerce Experience Cloud, empowering brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth, including: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a leading CDP and marketing automation solutions. Together, these solutions combine the power of unified customer and product data with the speed and scale of AI-optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey. Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer. For more information, visit

Media Contacts


Eva Bacsi, Marketing Director

[email protected]

Hornby Hobbies

Sarah Frame, Marketing Manager

[email protected] 


Michelle Demaio, Head of PR & Communications

[email protected]