Antavo Achieves 40% YoY Growth With a String of New Products and Customers
March 10, 2025
Leading AI-loyalty technology provider Antavo has reported significant growth and hit significant product innovation milestones in early 2025, building on its strong performance throughout 2024 which saw a significant increase in committed annual recurring revenue (CARR).
The company has welcomed 13 new enterprise customers over the last six months, including notable brands such as Brightline Trains, F1 Arcade, Jellycat and Paul Smith. Simultaneously, Antavo has successfully expanded its presence in North America, with the region now contributing 20% of the total value of new business.
At the forefront of Antavo’s recent innovations is Timi AI, its agentic AI solution that has achieved remarkable adoption rates. The technology is currently being utilised by 80% of the company’s also recently launched product, the Loyalty Planner, which helps loyalty managers visualise, map, and evolve their programme concepts without technical assistance.
Attila Kecsmar, Co-founder and CEO of Antavo, comments: “Timi AI represents a fundamental shift in how brands can approach loyalty programme design and optimisation. By embedding intelligent assistance directly into our platform, we’re enabling marketing teams to simulate scenarios, analyse outcomes, and implement sophisticated loyalty strategies that previously would have required extensive technical resources.“
Additional product enhancements include a revamped Shopify connector, the integration of Garmin movement tracker connectivity and launch of Antavo’s Clubs module, which allows brands to offer account sharing and point pooling in their loyalty programmes – a feature demanded by 76% of consumers today.
These innovations have reinforced Antavo’s position as the leading SaaS provider for loyalty programmes across multiple verticals and translated into measurable improvements in customer satisfaction. Over the past year, product sentiment has improved by 500%, while incident resolution times have decreased significantly with a 43% reduction in complaints.
Zoltan Vardy, Chairman of Antavo, commented: “The remarkable traction we’re seeing with Timi AI and our expansion into North America demonstrates the strength of our enterprise loyalty platform. Having successfully closed their Series A in 2022, Antavo is now strategically positioned to pursue Series B funding later this year to further accelerate their global market penetration.
“Antavo’s proven technology leadership in the loyalty space, combined with growing enterprise demand for AI-powered solutions, creates a compelling opportunity for investors looking to back proven innovation in the customer engagement sector.”
Antavo continues to cement its position as an industry leader with the publication of its Global Customer Loyalty Report 2025. The comprehensive study, which analyses trends and best practices across the loyalty landscape, has already been downloaded by over 4,000 industry professionals since its release.
The report’s findings have been cited by major industry analysts and have positioned Antavo as a go-to resource for loyalty innovation insights. This follows recognition from analyst firms including Forrester, Gartner, and IDC.
With this strong foundation, Antavo is projected to continue its growth trajectory through 2025 and beyond. The company reinvests 60% of its revenue into product development, ensuring continuous innovation and platform enhancements.
For more information, visit www.antavo.com
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
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Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
