Image Antavo’s news article about the loyalty stories podcast

Loyalty Stories – The New Industry Podcast for Loyalty Professionals

February 6, 2024

London, UK – Antavo Loyalty Cloud, the loyalty program technology provider, has launched a new industry podcast series. Released weekly, each episode of Loyalty Stories will feature insightful conversations with loyalty professionals and consultants from around the world.

Michelle Ellicott-Taylor, Antavo’s Global Head of Partnership, alongside her team of Partner Managers, Gabor Vigh and Charlie Hawker, will host and interview the experts and agencies on a new loyalty-themed podcast series, called Loyalty Stories. The participants will be advising some of the world’s biggest brands on their loyalty programs.  The show will also explore the challenges, best practices, innovations and customer experiences driving today’s loyalty industry.

Cover image of the Loyalty Stories podcast runned by Antavo

The first episode is out on 6 February and features Dean Lanzman, a Specialist in Loyalty, CRM and Data Strategy. Episodes will be released every Tuesday and will feature on YouTube, Spotify and Apple Podcasts. Guests will include the likes of EPAM, TLC, Gale, Frog/Capgemini, VML (formerly Wunderman Thompson) and renowned loyalty industry experts such as Phil Shelper, author of Loyalty, The Complete Guide.

The Loyalty Stories video podcast is produced by loyalty technology provider Antavo, also known for its annual Global Customer Loyalty Report, highlighting trends in the loyalty industry.

Commenting on the launch, Zsuzsa Kecsmar, co-founder and Chief Strategy Officer at Antavo said:

“There are incredible teams behind the loyalty programmes we use each day, and these professionals include senior leaders, consultants, system integrators, strategists and planners. 

“With the Loyalty Stories podcast, we’re able to give listeners a peek into their world to see how they approach loyalty marketing, respond to ever-changing consumer behaviour and build loyalty programmes that build engagement and boost their clients’ bottom lines.”

Check out Antavo’s Loyalty Stories Podcast and its first episode:

Plans for Season Two will be announced later in the year. The show is available on Apple Podcasts, Spotify and YouTube. If you are interested in featuring on the show, please email [email protected]

About Antavo

Antavo is a Loyalty Cloud that provides best-in-class technology for managing experience-based, paid, and lifestyle loyalty programs online, in-store, or on mobile.

Antavo’s no-code, API-centric platform makes the loyalty program experience fully customizable and empowers loyalty and marketing teams to run their program internally without IT help. Antavo empowers clients like KFC, La Cage, Kathmandu, Luisaviaroma and BrewDog, as well as global businesses in the travel, pharma and fashion industries. For more information, visit

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