Loyalty Stories – The New Industry Podcast for Loyalty Professionals
February 6, 2024
London, UK – Antavo Loyalty Cloud, the loyalty program technology provider, has launched a new industry podcast series. Released weekly, each episode of Loyalty Stories will feature insightful conversations with loyalty professionals and consultants from around the world.
Michelle Ellicott-Taylor, Antavo’s Global Head of Partnership, alongside her team of Partner Managers, Gabor Vigh and Charlie Hawker, will host and interview the experts and agencies on a new loyalty-themed podcast series, called Loyalty Stories. The participants will be advising some of the world’s biggest brands on their loyalty programs. The show will also explore the challenges, best practices, innovations and customer experiences driving today’s loyalty industry.
The first episode is out on 6 February and features Dean Lanzman, a Specialist in Loyalty, CRM and Data Strategy. Episodes will be released every Tuesday and will feature on YouTube, Spotify and Apple Podcasts. Guests will include the likes of EPAM, TLC, Gale, Frog/Capgemini, VML (formerly Wunderman Thompson) and renowned loyalty industry experts such as Phil Shelper, author of Loyalty, The Complete Guide.
The Loyalty Stories video podcast is produced by loyalty technology provider Antavo, also known for its annual Global Customer Loyalty Report, highlighting trends in the loyalty industry.
Commenting on the launch, Zsuzsa Kecsmar, co-founder and Chief Strategy Officer at Antavo said:
“There are incredible teams behind the loyalty programmes we use each day, and these professionals include senior leaders, consultants, system integrators, strategists and planners.
“With the Loyalty Stories podcast, we’re able to give listeners a peek into their world to see how they approach loyalty marketing, respond to ever-changing consumer behaviour and build loyalty programmes that build engagement and boost their clients’ bottom lines.”
Check out Antavo’s Loyalty Stories Podcast and its first episode:
Plans for Season Two will be announced later in the year. The show is available on Apple Podcasts, Spotify and YouTube. If you are interested in featuring on the show, please email [email protected]
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
Media Contacts
Antavo
Eva Bacsi, Marketing Director
[email protected]
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
