Antavo’s Global Customer Loyalty Survey 2022 Is Now Open!
September 8, 2021
Antavo, in cooperation with PwC, is preparing the Global Customer Loyalty Report 2022. To deliver insight from Loyalty, CRM and Marketing Leaders in their report, they have released a survey, which is now available for experts all across the globe. Survey participants will receive a free advance copy of the report. You can find the survey here.
The 10-minute survey covers current challenges and trends in customer retention and loyalty. Participants’ responses will be used to supplement the Global Customer Loyalty Report 2022, which will examine current trends, challenges and opportunities in the loyalty space, across a wide range of verticals and geographies.
With the huge jump in eCommerce sales over the last year and a half, and a new in-store customer behavior emerging, customer retention and loyalty programs are experiencing evolution on a grand scale. For that reason, the survey and report will explore both the traditional concept of loyalty programs, as well as a host of new trends, ideas and approaches to how businesses perceive loyalty and how they interact with customers to cultivate more purchase frequency and brand loyalty.
The survey will be open until September 28, 2021 and participants who complete the survey and leave their contact information will receive a complimentary copy of the published report, and be able to get it in early access before the official release in Q4 2021.
“The future of customer loyalty will be heavily influenced by the lifestyle and core values of the modern audience. Antavo is at the forefront of reimagining what loyalty means to both companies and their customers, which is why this survey is relevant for all leaders in customer retention and marketing, no matter if their idea of loyalty is a simple point program or if they view loyalty programs as a tool to build true brand love.” – Attila Kecsmar, CEO and Co-founder, Antavo.
“We consider modern loyalty concepts as a key driver of the future growth of retail sales regardless of channel. Aspects related to improved customer experience, application of personalisation and overall two-way dialogue with customers will most likely shape the way how successful retailers redesign their approach to customer loyalty. In order to cover that trends PwC will be happy to provide regional perspectives to the report prepared by Antavo.” – Maciej Kroenke, Partner – Head of Revenue Management CEE, PwC
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
Media Contacts
Antavo
Eva Bacsi, Marketing Director
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
