Antavo Launches Optimizer: AI-Powered Loyalty Reporting for Instant Insights
September 23, 2025
Antavo, the AI-powered loyalty platform, has launched the Optimizer, its newest product designed to transform loyalty programme data into goal-driven insights and strategy-ready reports. This launch marks the first time Antavo’s proprietary AI co-pilot, Timi AI, has been embedded directly into an Antavo product.
The Optimizer tackles a long-standing challenge for loyalty leaders: slow, manual reporting that leaves teams reacting to outdated information. By helping automate data analysis and report generation, it frees marketers from time-consuming spreadsheets and turns scattered data into clear, business-ready intelligence. Loyalty teams and CMOs can connect KPIs directly to business goals, ask questions in plain language and get instant answers, and spot risks and opportunities early — moving from reactive reporting to proactive, strategic decision-making.
Attila Kecsmar, CEO and Co-Founder at Antavo, said: “Loyalty leaders shouldn’t need to be data scientists to prove the value of their programmes. With the Optimizer, powered by Timi AI, we’re giving teams the clarity and confidence to act faster and demonstrate the true impact and value of loyalty.”
Timi AI supports every stage of loyalty programme development via real-time, on-demand video chat between the avatar and Antavo’s clients. Drawing upon the company’s experience and deep knowledge of the industry, communicating with Timi AI feels just like chatting with a colleague.
The Optimizer provides a unified dashboard that makes performance easy to understand at a glance and enables the seamless sharing of insights across departments, from marketing teams to the C-suite. Unlike generic business intelligence tools, the Optimizer is purpose-built around loyalty goals and delivers ready-to-use insights that connect programme activities directly to business outcomes.
Attila continued: ”Both loyalty managers and CMOs want tools that save time, reduce uncertainty, and turn loyalty programmes into growth engines that support business goals. This launch is about justifying investment, demonstrating value, and above all, helping brands deliver the kind of loyalty experiences customers expect in today’s market.”
For more information on the Optimizer, visit antavo.com/product/optimizer/
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
Media Contacts
Antavo
Eva Bacsi, Global Head of Marketing
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Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
