Antavo Is Shortlisted at the International Loyalty Awards 2026
February 10, 2026
Antavo announces that three of its customers, Antavo itself and four team members have been shortlisted at the International Loyalty Awards 2026.
Antavo is thrilled to announce that three of its customers, Antavo itself and four team members have been nominated for the International Loyalty Awards 2026!
The International Loyalty Awards is a global benchmark for excellence in loyalty and customer engagement, highlighting the outstanding achievements of companies and organizations that are setting new standards in customer loyalty.
We’re incredibly proud that our customers’ dedication to building exceptional loyalty programs has been recognized across multiple categories, showcasing their innovation, customer engagement, and strategic excellence.
Our customers and their nominations
Canela Media’s Club Canela is nominated for the “Best Loyalty Initiative within Leisure, Experience & Entertainment” category
Canela Media’s AVOD platform now rewards users for streaming and binge-watching, with its brand new streaming content gamification loyalty program: Club Canela. Instead of rewarding transactions, the program focuses on the most valuable currency in streaming: time spent watching.
Designed specifically for US Hispanic audiences, the initiative blends entertainment, cultural relevance, and gamification into a rich loyalty ecosystem. Members earn points for watching content, completing culturally meaningful challenges, progressing through tiers, and engaging with seasonal campaigns. Rewards range from gift cards and exclusive content to early access and partner benefits.
Powered by Antavo’s AI Loyalty Cloud, Club Canela enables gamified engagement at scale, helping reactivate dormant users and deepen long-term viewing habits.
Impact highlights:
- 28 million minutes watched by members
- 31 million points earned in six months
- +21% daily watch-time increase
- 87% win-back rate of inactive registered profiles
- Members generate 400% more lifetime minutes than non-members
Flying Tiger Copenhagen’s Flying Tiger Copenhagen Club is a finalist for the “Best Global Loyalty Launch or Initiative” category
Flying Tiger Copenhagen has proven that impactful loyalty can thrive even in fast-paced, physical retail environments.
The Flying Tiger Copenhagen Club, launched via mobile app and powered by Antavo’s AI Loyalty Cloud, was built to strengthen loyalty without slowing the in-store experience, a crucial factor in self-checkout-led retail. The program combines everyday value, gamification, and personalized communication to create a framework that works both globally and locally.
Following a rapid MVP launch in Denmark, the initiative scaled to eight markets in just 15 months, demonstrating how a unified global loyalty structure can flex to different store formats and customer behaviors.
Key outcomes:
- Launched in 6 weeks
- Members show 60% higher basket size
- 50% higher visit frequency vs non-members
- Reached 500,000 members across 6 markets in 6 months, 8 markets in 15 months
Yeo Valley’s Yeokens is up for the “Best Gamification Worldwide for Loyalty Enhancement” category
Yeo Valley Organic’s Yeokens turns everyday grocery purchases into an ongoing, game-led loyalty experience.
Shoppers bank product codes, complete challenges, and earn rewards, all while reinforcing the brand’s core values of fun, sustainability, and community. In a retailer-dominated FMCG landscape, Yeokens has become Yeo Valley’s primary owned channel for first-party data, product launches, and customer insight.
Powered by Antavo’s AI Loyalty Cloud, the program demonstrates how gamification can deliver both emotional engagement and measurable commercial performance.
Gamification is a core value for the Yeokens loyalty program because it’s an engaging, inclusive way to reward behavior and strengthen the customer–brand connection. Yeo Valley Organic intentionally introduced three distinct gamification approaches, each targeting a different motivation and loyalty segment.
- The staple Dairy-Go-Round Prize Wheel gives members a fun, instant-gratification experience where anyone with a Yeokens account can spin to win.
- Monthly Raffles give members a meaningful way to spend their points, increase purchase frequency, and help bring customers into the loyalty database, so the team can continue engaging them through future campaigns.
- Gamified Challenges, designed to shape longer-term behaviors like code banking and reactivation.
Results include:
- +50.5% growth in Yeoken account owners since relaunch
- 100,000+ weekly banking actions (+53% growth 2023–2025)
- 311,716 challenges completed
- 6.72+ million rewards claimed since 2023
- 3× ROI vs product advertising spend
Antavo AI Loyalty Cloud is shortlisted in the “Best Supplier/Vendor Innovation – Global” category
Antavo AI Loyalty Cloud is the world’s first AI-powered Loyalty Operating System, designed to plan, launch, manage, and optimize loyalty programs end-to-end, up to 10x faster than traditional approaches.
What makes Antavo truly innovative is not a single feature, but a complete redefinition of how loyalty is built and operated. Instead of fragmented tools, manual processes, and heavy IT dependency, Antavo combines technology, data, automation, and artificial intelligence into a unified system that supports the entire loyalty lifecycle.
At the heart of this innovation is Timi AI, Antavo’s proprietary, agentic AI — a digital loyalty expert embedded across the platform. Timi AI fundamentally changes how brands interact with loyalty technology by replacing complexity with intelligence and guidance.
Timi AI is not a generative add-on or surface-level assistant. It works across Antavo’s Loyalty Planner, Loyalty Engine, and the Optimizer, supporting brands at every stage of their loyalty journey.
Antavo team members are finalists in the “2026 Loyalty Trailblazers” category
For Eva Bacsi, Antavos’s Global Head of Marketing, marketing is a space for experimentation, growth, and the creation of visible, measurable impact. When she joined Antavo, the company was a small loyalty-tech startup. Seven years later, Antavo has grown into a globally recognized player of 100+ people, achieving 40% annual growth, multiple funding rounds, and a strong international reputation, thanks to the work Eva and her team have built together
Giulia Filoso, Antavo’s VP of GTM, has a mission to ensure the innovation work she has been following actually reaches the people who need it. Her focus is on giving marketers freedom from endless to-dos, so they can do what they’re brilliant at: being creative, building relationships, and driving loyalty forward.
Sara Arecco, Antavo’s Head of Customer Success, is a leader with a strong commercial mindset and a proven track record in driving retention, growth, and customer advocacy. With over seven years of experience, she combines strategic thinking with a human-first approach, empowering both customers and teams to achieve sustainable, mutual growth.
Joe Danter, Antavo’s Senior Sales Manager, is a key driver of pre-sales excellence behind some of the most ambitious loyalty programme launches across EMEA. He plays a central role at the earliest and most critical stages of the customer journey, helping enterprise brands turn complex loyalty ambitions into commercially viable, executable strategies.
Congratulations to all the nominees, and we’re looking forward to finding out who the winners will be on 30 April in Atlanta!
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
Media Contacts
Antavo
Eva Bacsi, Global Head of Marketing
[email protected]
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.