Antavo and Deloitte Expand Global Partnership to Deliver Enhanced Loyalty Solutions
February 27, 2026
To accelerate loyalty transformation worldwide, Antavo AI Loyalty Cloud continues to grow its global partnership with Deloitte by partnering with Deloitte CE.
Antavo has been working alongside Deloitte teams across multiple regions to help brands design and implement next-generation loyalty strategies. As a global leader in consulting and digital transformation, Deloitte brings deep industry expertise, strategic advisory capabilities, and large-scale implementation experience. Together, Deloitte and Antavo support organisations looking to modernise their loyalty ecosystems by combining business strategy, technology integration, and customer experience design.
This continued expansion marks an important milestone as Deloitte formally strengthens its collaboration with Antavo. With growing demand for experience-led loyalty across the region, Deloitte Central Europe (CE) and Antavo are aligning their capabilities to help businesses build scalable, future-ready loyalty programs that drive measurable growth.
The partnership is especially important as loyalty becomes more sophisticated and increasingly embedded across the organisation, brands need to have strong strategic direction and robust technology foundations. Antavo’s Global Customer Loyalty Report 2026 found that 91% of marketers face challenges analysing their loyalty data, which inevitably creates barriers to optimisation and long-term performance. This is why the collaboration between Deloitte and Antavo is so important; our partnership enables brands to align business strategy, data architecture, and loyalty execution to deliver measurable impact.
“Our global collaboration with Deloitte continues to grow from strength to strength,” said Michelle Ellicott-Taylor, Global Head of Partnerships at Antavo. “Expanding our relationship across Central Europe reinforces our shared commitment to helping brands design loyalty strategies that are fully integrated into their broader customer experience and digital transformation agendas.”
Martin Martinec, Partner at Deloitte CE added, “Working with Antavo enables us to bring advanced loyalty capabilities into our transformation programs. Together, we’re helping organisations rethink loyalty as a strategic growth engine, powered by technology, insight, and customer-centric design.”
As Antavo and Deloitte deepen their collaboration globally, this expansion into Central Europe represents another step toward delivering scalable loyalty solutions worldwide.
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
About Deloitte
Deloitte is one of the world’s leading professional services organisations, providing audit, consulting, financial advisory, risk advisory, tax, and related services to organisations across industries. Deloitte supports businesses in transforming customer experience, accelerating digital innovation, and implementing large-scale technology solutions. With a global network spanning more than 150 countries and territories, Deloitte combines deep industry knowledge with cutting-edge technological expertise to help organisations navigate complex challenges and drive sustainable growth.
Learn more at deloitte.com.
Media Contact
Antavo
Eva Bacsi, Global Head of Marketing
[email protected]
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
