Antavo’s Customer Included In IDC PeerScape: Retail Practices for Implementing Loyalty Applications
November 12, 2024
Antavo’s customer LuisaViaRoma has been included in IDC PeerScape: Retail Practices for Implementing Loyalty Applications (doc #US52222524, October 2024).
IDC PeerScape: Retail Practices for Implementing Loyalty Applications includes real-world examples such as Antavo’s long-standing customer LuisaViaRoma.
LuisaViaRoma has been a valued client of Antavo since 2017 and has used Antavo’s ever-evolving loyalty program technology to power the brand’s loyalty program, LVR Privilege. This enduring partnership between two industry leaders has not only elevated the customer experience but has also highlighted the significance of loyalty and engagement in the world of high-end fashion.
Continuous optimization of loyalty programs is essential to maintain customer engagement and
drive long-term loyalty. Retailers must regularly update and refine their loyalty strategies to keep
up with changing customer preferences and market trends.
Using Antavo’s tailored loyalty solutions, LuisaViaRoma not only increased customer retention but also drove higher customer spending, ultimately contributing to the brand’s growth and success in the competitive luxury fashion market.
“We’re thrilled to have had the chance to be included in IDC PeerScape: Retail Practices for Implementing Loyalty Applications, especially with LuisaViaRoma, a longstanding customer of Antavo for nearly a decade now. – Attila Kecsmar, the CEO and Co-founder of Antavo
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
Media Contacts
Antavo
Eva Bacsi, Global Head of Marketing
[email protected]
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
