Image for the Braze Antavo partnership announcement

Antavo Joins the Braze Alloys Partner Program

June 19, 2024

Customers can now receive hyper-personalized communications thanks to the loyalty data that comes from the Antavo platform, thanks to its integration with Braze. 

Antavo, the Loyalty Cloud, today announced that it has joined the Braze Alloys program as an official technology partner. By joining Braze Alloys, Antavo becomes part of a curated ecosystem of best-in-breed technology and solutions partners to help integrate, customise, and amplify customer engagement capabilities. 

Braze is a customer engagement platform empowering brands to forge human connections with customers through technology and data. Antavo’s program reimagines the Braze technology solution as a fully integratable customer engagement platform, creating a simple, scalable system for making it easier for Antavo customers to use Braze in concert with an ever-wider range of technologies and solutions to support meaningful brand experiences.

As a leading global loyalty technology platform, Antavo works with businesses around the world to build meaningful loyalty programs that help to strengthen customer relationships. By integrating Antavo with Braze, the two businesses can offer mutual customers an ever more detailed view of customers behaviour and can aid them in their personalisation approaches. 

Attila Kecsmar, CEO and Co-founder of  Antavo said: “As a customer engagement platform, Braze helps businesses build meaningful relationships with their customers, using segmentation and cross-channel marketing to build more impactful campaigns. By integrating Antavo with Braze, we can now add loyalty program-related data into the mix, helping marketers build personalised campaigns to further enhance their customers’ experiences.”

Thanks to the partnership, Antavo now supports customer and event data synchronisation between the two platforms in a one-way data synchronisation from Antavo to Braze. Data can be sent to Braze when key events occur, such as when a loyalty reward is claimed, to notify customers about the details of reward redemption.

Braze is empowering brands to forge human connections with customers through technology and data. Braze strongly believes in the power of partners and ecosystems, and understands that in order to effectively connect with customers today, a fully integratable customer engagement platform is critical. 

The Braze Alloys Partner Program was launched in 2018 in an effort to help customers augment and deploy relevant, memorable experiences built on the Braze customer engagement platform. The program has since grown to include more than 200+ technology partners, enabling brands to carry out real-time customer experiences with a faster time-to-delivery, as well as 1,600+ solutions partners to help customers conceptualize creative campaigns and integrate the Braze platform. 

To learn more about Braze Alloys, visit:

About Antavo

Antavo is the most powerful Loyalty Cloud on the market, offering a scalable, pure-play loyalty technology that is easy to integrate, thanks to robust APIs.

Antavo’s no-code, API-centric platform makes the loyalty program experience fully customizable and empowers loyalty and marketing teams to run their program internally, without IT help. The company invests 60% of its revenue into its product and issues quarterly product releases. 

Antavo is a pure-play loyalty technology vendor recognized by Forrester, Gartner, Loyalty360, and is the preferred choice for loyalty consultants, agencies, and system integrators all over the world. Antavo empowers clients like KFC, C&A, Benefit Cosmetics, Scandic, La Cage, Kathmandu, Luisaviaroma and BrewDog, as well as global businesses in the travel, pharma and fashion industries. For more information, visit

About Braze

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. 

From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. 

The company has been recognized as a 2024 U.S. News Best Technology Companies to Work For, is a 2023 UK Best Workplace for Women by Great Place to Work, and was named a Leader by Gartner® in the 2023 Magic Quadrant™ for Multichannel Marketing Hubs and in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023. Braze is headquartered in New York with 10+ offices across North America, Europe, and APAC. Learn more at

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Hannah Blackington
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