Antavo Joins the Braze Alloys Partner Program
June 19, 2024
Customers can now receive hyper-personalized communications thanks to the loyalty data that comes from the Antavo platform, thanks to its integration with Braze.
Antavo, the Loyalty Cloud, today announced that it has joined the Braze Alloys program as an official technology partner. By joining Braze Alloys, Antavo becomes part of a curated ecosystem of best-in-breed technology and solutions partners to help integrate, customise, and amplify customer engagement capabilities.
Braze is a customer engagement platform empowering brands to forge human connections with customers through technology and data. Antavo’s program reimagines the Braze technology solution as a fully integratable customer engagement platform, creating a simple, scalable system for making it easier for Antavo customers to use Braze in concert with an ever-wider range of technologies and solutions to support meaningful brand experiences.
As a leading global loyalty technology platform, Antavo works with businesses around the world to build meaningful loyalty programs that help to strengthen customer relationships. By integrating Antavo with Braze, the two businesses can offer mutual customers an ever more detailed view of customers behaviour and can aid them in their personalisation approaches.
Attila Kecsmar, CEO and Co-founder of Antavo said: “As a customer engagement platform, Braze helps businesses build meaningful relationships with their customers, using segmentation and cross-channel marketing to build more impactful campaigns. By integrating Antavo with Braze, we can now add loyalty program-related data into the mix, helping marketers build personalised campaigns to further enhance their customers’ experiences.”
Thanks to the partnership, Antavo now supports customer and event data synchronisation between the two platforms in a one-way data synchronisation from Antavo to Braze. Data can be sent to Braze when key events occur, such as when a loyalty reward is claimed, to notify customers about the details of reward redemption.
Braze is empowering brands to forge human connections with customers through technology and data. Braze strongly believes in the power of partners and ecosystems, and understands that in order to effectively connect with customers today, a fully integratable customer engagement platform is critical.
The Braze Alloys Partner Program was launched in 2018 in an effort to help customers augment and deploy relevant, memorable experiences built on the Braze customer engagement platform. The program has since grown to include more than 200+ technology partners, enabling brands to carry out real-time customer experiences with a faster time-to-delivery, as well as 1,600+ solutions partners to help customers conceptualize creative campaigns and integrate the Braze platform.
To learn more about Braze Alloys, visit: https://www.braze.com/partners
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
About Braze
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform.
From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty.
The company has been recognized as a 2024 U.S. News Best Technology Companies to Work For, is a 2023 UK Best Workplace for Women by Great Place to Work, and was named a Leader by Gartner® in the 2023 Magic Quadrant™ for Multichannel Marketing Hubs and in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023. Braze is headquartered in New York with 10+ offices across North America, Europe, and APAC. Learn more at braze.com.
Media Contacts
Antavo
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Mobile: +44(0)7867488769
Braze
Hannah Blackington
[email protected]
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
