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Benny&Co. Launches a New Loyalty Program Powered by Antavo

August 12, 2026

Image for Benny & Co news article

Quebec-based family restaurant chain Benny&Co. has launched a new loyalty program designed to reward its guests through a simple, engaging and personalized experience. Powered by Antavo’s loyalty technology, the program allows members to earn points on their purchases and redeem them for rewards while strengthening their connection with the brand. 

Benny&Co. traces its roots back to the Benny family agricultural business established in the late 1940s. Since opening its first rotisserie in Joliette in 1960, the family has built a strong reputation around its signature three-hour slow-roasting method and commitment to quality. Today, Benny&Co. is one of Quebec’s leading family-owned restaurant chains.

My My B&CO, the new loyalty program, was developed in collaboration with Antavo, a leading AI-powered loyalty technology provider. Designed with simplicity and accessibility in mind, the program enables guests to earn and redeem points while benefiting from exclusive offers and personalized experiences.

“At Benny&Co., our guests are at the heart of everything we do. This new loyalty program allows us to thank them for their continued trust and loyalty while offering an experience that reflects our commitment to innovation and customer satisfaction. With Antavo’s support, we have created a program that is simple, rewarding and aligned with the needs of today’s consumers.” Gabrielle Gingras, Marketing Vice-President at Benny&Co.

Benny & Co loyalty program screenshots of customer dashboard and referral program
Two sides of Mon B&CO.’s engagement loop: a tier progress bar nudging Apprentice members toward Roaster status, and a referral flow that rewards members with 100 points for bringing friends and family on board.

Here’s everything to know about the loyalty program of Benny&Co., and the project behind it:

  • Earning points with every eligible purchase, whether online or in restaurant;
  • Double points during designated promotional periods, including lunchtime offers;
  • Easy member identification through a mobile loyalty pass;
  • Redeeming accumulated points for rewards and discounts;
  • The ability to donate points to selected charitable organizations supported by Benny&Co.;
  • Additional opportunities to earn points through referrals, surveys and other engagement activities;
  • Tier-based recognition that unlocks added benefits as members progress within the program.
Benny & Co loyalty program screenshot featuring a qr code
Members scan a QR code at checkout to earn and redeem points.

By leveraging Antavo’s flexible loyalty platform, Benny&Co. has created a program that supports both guest engagement and long-term customer retention while strengthening relationships with its communities. In addition, the project leverages an extended partnership including StratLX for loyalty strategy, Valtech for implementation and integration, as well as Bloomreach for marketing automation. 

“We are delighted to be part of Benny&Co.’s journey as they embark on this exciting new chapter. Antavo’s advanced loyalty technology positions us perfectly to help Benny&Co. enhance customer engagement and reward their most loyal patrons. Together, we’re committed to creating a program that not only meets but exceeds their customers’ expectations, allowing them to savor the flavors of loyalty while enjoying unique experiences at Benny&Co.” Attila Kecsmar, CEO & Co-founder of Antavo

What is Antavo?

Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.

About Benny&Co.

Founded on a family tradition that began in 1947, Benny&Co. has been serving its famous slow-roasted chicken since 1960. Bringing together three generations of expertise, the Quebec-based restaurant chain is recognized for its signature cooking method, commitment to quality and warm hospitality. Proud of its roots, Benny&Co. works closely with local producers and communities while providing guests with a memorable dining experience. For more information, visit www.benny-co.com.

Media Contacts

Antavo
Eva Bacsi, Global Head of Marketing
[email protected] 

Benny&Co.
Alice Picard, Communications Advisor
[email protected]

Frequently asked questions about Antavo

What can brands build with Antavo?

Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.

Who uses Antavo?

Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.

How long has Antavo been around?

Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.

Why do brands switch to Antavo?

Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.

How does Antavo use AI?

Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.

What does Antavo integrate with?

Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.