Antavo Is Shortlisted at the European Loyalty Awards 2026

Antavo announces that three of its customers and Antavo itself have been shortlisted at the European Loyalty Awards 2026.

Antavo announces that three of its customers and Antavo itself have been shortlisted at the European Loyalty Awards 2026.

The European Loyalty Awards is a prestigious new event dedicated to celebrating remarkable achievements in loyalty across the European market.

Born from a strategic partnership between the renowned International Loyalty Awards and the respected European Bonus Awards, this initiative combines 15 years of expertise, legacy, and industry influence to create a loyalty recognition program tailored specifically for Europe.

We’re incredibly proud that our customers’ dedication to building exceptional loyalty programs has been recognized across multiple categories, showcasing their innovation, customer engagement, and strategic excellence.

Our customers and their nominations

Paul Smith’s Collectors Club is nominated for the “Best Retail Loyalty Program of the Year Europe (Non- Food)” category

Collectors Club was designed to bring Paul Smith’s unique story to life through the loyalty experience. Inspired by Paul’s habit of collecting stamps during his travels, the concept creates a natural connection between the program’s mechanics and the brand’s identity.

Powered by Antavo’s technology, Collectors Club combines points and tiers with a dual-stamp mechanic: redeemable stamps that function as cashback and special-edition stamps that serve as collectible, non-monetary badges. 

Together, these elements transform everyday purchases and in-store interactions into memorable experiences that encourage customers to return, without relying on blanket discounting, an approach that aligns with Paul Smith’s premium brand positioning.

Here’s a sneak peek at the results:

Faster onboarding, stronger retention

Compared with members who did not redeem their welcome gift, those who did achieved:

• 85.1% faster opt-in to first purchase (1.49 vs. 10.02 days)
• 21.8% faster first to second purchase (26.81 vs. 34.27 days)
• 36.1% faster opt-in to second purchase (28.30 vs. 44.28 days)

Program-wide results before and after opt-in

• 12% increase in average order value among entry-level customers, comparing the same customers before and after joining Collectors Club 
• 11–13% increase in purchase frequency among top-tier customers, comparing the same customers before and after joining

For more details, keep an eye out for our upcoming case study.

Vivobarefoot’s VivoRewards is a finalist for the “Best Loyalty Newcomer in Europe” category

The aim of VivoRewards is to build a loyalty program that reflects the brand’s wider mission: helping people reconnect with nature, movement and foot health by freeing their feet. Rather than creating a conventional points-for-purchase program, Vivobarefoot wanted to reward customers for engaging across the full “MyVivo” ecosystem

At the heart of the brand is the MyVivo ecosystem, a connected customer experience across the barefoot journey built around three core pillars:

– Footwear: Traditional footwear purchases, but also repairs and shoe recycling.

– Health: VivoHealth content, health courses, and in-store foot scans that help customers understand biometric data about their feet.

– Community: In-store events, outdoor events, reviews, referrals, and other ways for customers to engage with the brand.

VivoRewards was designed to sit across all three pillars, rewarding customers as they progress through their own barefoot journey and encouraging deeper engagement with the Vivobarefoot ecosystem.

In under six months, the program:

• reached over 60,000 members, exceeding the KPI two weeks early
• members now represent 7% of active customers while driving 21% of total revenue 
• isued 20 million loyalty points
• more than 12,000 loyalty discount codes redeemed
• member lifetime value is 1.9× higher than that of non-members
• while supporting Vivobarefoot’s mission to reconnect people with nature and foot health.

Scandic Hotel’s Scandic Friends is up for the “Best European Hotel Loyalty Program” category

Powered by Antavo, Scandic Friends is the largest loyalty program in the Nordics, with around 3.5 million members across seven membership levels. Members earn benefits including discounts, restaurant vouchers, early check-in, late checkout, room upgrades, room guarantees, and free breakfast at higher tiers. 

Scandic wanted to remain relevant between stays, increase direct engagement, reduce reliance on online travel agents, and provide members with more meaningful ways to earn, use, and experience loyalty benefits. They wanted to move beyond traditional, transactional partnerships and create a deeper, more valuable loyalty proposition for members.

The SAS EuroBonus partnership was created to address this. It connects two leading Nordic travel brands — hotels and airlines — through account linking, tier matching, free point transfer, joint benefits, a white-label hotel booking experience within the SAS ecosystem, and coordinated marketing campaigns.

The partnership has successfully transformed Scandic Friends from a standalone hotel loyalty program into part of a broader travel ecosystem.

Results include:

• 30% increase in room nights among existing Scandic Friends members who linked their accounts and received a tier boost
• Scandic Friends members already represent 34% of all room nights sold, 
• with members staying approximately 4.5 million room nights annually

Antavo AI Loyalty Cloud is shortlisted in the “Best Supplier/Vendor Innovation – Europe” category

Antavo is a loyalty and incentives platform that turns customers into regulars, the customers who come back without being chased, buy more often, spend more over time, and bring other people with them.

The core belief underlying everything Antavo does is that the value in commerce has moved from reach to relationship. Winning a customer once is expensive and worth less every year; a customer relationship compounds in the opposite direction because a returning customer costs a fraction of a new one, improves unit economics, and brings others in. Antavo exists to make the customer relationship a brand’s most reliable engine of growth.

At the heart of this innovation is Antavo’s agentic AI technology. Its AI Loyalty Expert can transform strategy documents, workshop notes, and initial ideas into implementation-ready program plans covering loyalty mechanics, customer journeys, integrations, and front-end requirements. Its AI Analyst allows teams to ask questions about program performance in plain language, receive charts and summaries, and identify opportunities to improve retention, spending, purchase frequency, and member engagement.

By combining AI-guided planning, flexible program execution, enterprise-scale infrastructure, and continuous optimization, Antavo helps brands replace loyalty complexity with a faster, more connected, and more intelligent way of building lasting customer relationships. This end-to-end approach is what makes Antavo AI Loyalty Cloud a finalist for Best Supplier/Vendor Innovation – Europe.

What is Antavo?

Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.

Media Contacts

Antavo

Eva Bacsi, Global Head of Marketing
[email protected]