Antavo and Edmonton International Airport Unveil YEGplus Loyalty Program for Travellers

Edmonton International Airport (Canada) partnered with Antavo AI Loyalty Cloud to launch YEGplus, a new loyalty program designed to enhance the passenger experience across the airport ecosystem, rewarding travellers for shopping, dining, parking, and more. 

Edmonton International Airport (YEG) is a major Canadian travel hub serving more than 8 million passengers annually. Located in Alberta, YEG connects travellers across North America and beyond, while offering a diverse mix of retail and dining experiences within its modern terminal. 

The new loyalty program, YEGplus, is designed to reward travellers for both spend and engagement, driving KPIs with smart loyalty logic. It’s powered by Antavo’s flexible and innovative loyalty capabilities: Tiers, Workflows, Challenges, Friend Referrals, and more coming together in perfect harmony. 

Smart earning mechanics driving engagement and spend 

YEGplus combines transactional and non-transactional earnings to capture value across the entire traveller journey. Members earn points through receipt scanning via Veryfi from partner merchants (Chili’s, Starbucks, Tim Hortons, etc) and through online parking reservations powered by Chauntry, ensuring that both retail and parking spend are rewarded. 

On top of this, non-transactional activities like quizzes, surveys, video views, QR scans, referrals and multi-step “scavenger hunt” challenges keep users actively engaged even when they’re not spending. 

Tiered progression designed to influence behavior 

The three-tier structure (Essential, Silver and Gold) creates a clear path for progression, motivating travellers to increase their annual spend to unlock better perks. Tier bonuses, parking upgrades, and one-time rewards reinforce this journey, while the inability to drop below the highest achieved tier (for the upcoming year) strengthens long-term commitment. 

This structure is specifically designed to boost purchase frequency, increase average order value and reduce churn by giving members a reason to come back and level up. 

Rewards that reinforce value and drive repeat engagement 

Points can be redeemed for high-value, relevant rewards such as parking discounts, gift cards and contest entries, making the program tangible and easy to understand. Referral mechanics further amplify growth by turning satisfied members into advocates. Together, these elements drive higher redemption rates, increase customer lifetime value (CLV) and encourage cross-category spend across the airport ecosystem. 

By combining spend-based earning, gamified engagement and meaningful rewards, YEGplus turns every airport interaction into an opportunity to influence behavior, resulting in stronger engagement, higher spend and a more loyal traveller base. 

“We are excited to introduce YEGplus and elevate the passenger experience in a completely new way. This program allows us to reward our travellers for interactions they have within the airport, while creating meaningful engagement beyond the journey itself. Partnering with Antavo AI Loyalty Cloud gives us the flexibility and innovation we need to grow and evolve this program over time.” – Myron Keehn, President & CEO, Edmonton International Airport 

Personalized email communication based on customer behavior and loyalty activity is enabled through Antavo’s direct integration with Klaviyo, which ensures timely, relevant messaging that supports engagement, repeat visits, and enhances the overall customer experience. 

“Launching YEGplus with Edmonton International Airport is a fantastic example of how loyalty can transform even complex ecosystems like airports into highly engaging environments. At Antavo, we bring proven expertise across industries to create programs that drive measurable impact. We’re excited to support YEG in building a loyalty experience that continuously evolves and delivers real value to travellers.” – Attila Kecsmar, CEO & Co-Founder, Antavo AI Loyalty Cloud

About Antavo

Antavo is an AI-powered loyalty platform that helps brands grow customer lifetime value through loyalty programs, promotions & personalization. By enabling engagement-led execution, Antavo helps brands increase retention, purchase frequency, and long-term revenue.

Antavo’s Operating System combines a flexible, API-first technology platform that guides teams through the full loyalty lifecycle: from planning to launch and continuous optimization.

The platform includes the Loyalty Planner, which accelerates implementation by making program planning up to 10 times faster; a flexible Loyalty Engine with an intuitive, no-code Workflows editor, promotions feature, and gamification capabilities; and the Optimizer, which transforms loyalty data into clear, actionable insights. At the core of all products is Timi AI, an agentic AI co-pilot intelligence that enhances and supports teams at every step.

Recognized by leading industry analysts such as Forrester, Gartner, and IDC, and trusted by global brands including KFC, Skims, C&A, Paul Smith, Flying Tiger, Hyatt, Scandic Hotels, Kathmandu, and Benefit Cosmetics, Antavo empowers businesses across fashion, retail, beauty, health, hospitality, and QSR to build long-term customer relationships that drive measurable commercial impact. 

Experience the future of customer loyalty with Antavo. Visit antavo.com to learn more.

About Edmonton International Airport

Edmonton International Airport (YEG) is a community-based, not-for-profit corporation committed to safety, sustainability and innovation. YEG plays a vital role in supporting regional economic development, trade and tourism, supporting nearly 23-thousand jobs and generating $5.4B in economic output. 

Media Contacts

Antavo
Eva Bacsi, Global Head of Marketing
[email protected]

Edmonton International Airport (YEG) 
Erin Isfeld, Manager, Corporate Communications 
[email protected]