Award Shower at the International Loyalty Awards 2026, Antavo Celebrates Pioneers of Loyalty
May 4, 2026
Antavo Celebrates Four Pioneers of Loyalty at the International Loyalty Awards 2026. Antavo is proud to celebrate four of its team members who have been recognized as Pioneers of Loyalty at the International Loyalty Awards 2026.
The International Loyalty Awards are widely regarded as a global benchmark for excellence in loyalty and customer engagement, recognizing the brands, programs, technologies, and individuals shaping the future of customer loyalty.
We’re delighted to see Eva Bacsi, Giulia Filoso, Sara Arecco, and Joe Danter receive this recognition for their expertise, leadership, and continued commitment to advancing the loyalty industry.
Eva Bacsi, Antavo’s Global Head of Marketing, has played a key role in shaping Antavo’s global brand presence and market visibility. Since joining the company seven years ago, she has helped Antavo grow from a small loyalty-tech startup into a globally recognized company of more than 100 people, contributing to sustained annual growth, multiple funding rounds, and a strong international reputation.
Giulia Filoso, Antavo’s VP of GTM, has been instrumental in ensuring that Antavo’s innovation reaches the brands and marketers who need it most. Her work focuses on helping teams move beyond operational complexity, giving marketers more freedom to be creative, build stronger relationships, and drive loyalty forward.
Sara Arecco, formerly Antavo’s Head of Customer Success at the time of submission, is recognized for her strong commercial mindset and proven ability to drive retention, growth, and customer advocacy. Her leadership has helped customers unlock greater value from their loyalty programs while strengthening long-term partnerships. Although Sara has since moved on to a new role outside the company, we’re proud to celebrate the impact she made at Antavo and this well-deserved recognition.
Joe Danter, Antavo’s Senior Sales Manager, has been a key driver of pre-sales excellence behind some of the most ambitious loyalty program launches across EMEA. He plays a central role at the earliest and most critical stages of the customer journey, helping enterprise brands turn complex loyalty ambitions into commercially viable and executable strategies.
This recognition is a proud moment for Antavo, our customers, and our wider team.
Congratulations to Eva, Giulia, Sara, and Joe, as well as to all winners and finalists at the International Loyalty Awards 2026. We’re honored to be part of a global loyalty community that continues to raise the bar for customer engagement.
Also, as a special treat, the Personality of the Year Award was presented by our very own Zsuzsa Kecsmar, Co-founder and Chief Strategy Officer of Antavo AI Loyalty Cloud, who herself received this prestigious award in 2024.
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
Media Contacts
Antavo
Eva Bacsi, Global Head of Marketing
[email protected]
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
