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Antavo Delivers App-based Logistics Loyalty Program With GLS Hungary

April 8, 2026

Image for GLS Hungary loyalty program launch news article

GLS Hungary, a leading logistics provider, has partnered with Antavo to launch the new, and rapidly expanding, app-based GLS VIP loyalty program. The initiative rewards parcel activity, driving higher engagement, repeat usage, and stronger customer retention in the parcel delivery sector.

GLS Hungary is part of General Logistics Systems (GLS), a global parcel delivery company operating across Europe and beyond. Known for its reliable shipping network and innovative logistics solutions, GLS has a strong presence in Hungary’s ecommerce and delivery ecosystem.

Powered by Antavo’s AI-driven loyalty platform, the program transforms everyday parcel activity into a rewarding, engagement-driven journey. At the core of the program is a simple yet powerful mechanic: every parcel sent or received through the GLS Hungary app earns users a “virtual parcel,” which determines their tier status across a 12-month cycle. New services – including returns – will soon be added to the list of action, for which app users can earn virtual parcels.

GLS loyalty program in-app spin the wheel gamification display

Members progress through three tiers: Plus, Extra, and Premium (with an exciting high-level tier coming soon), unlocking increasingly valuable benefits, designed and structured to drive both short-term activation and long-term loyalty:

  1. One-time offer: 10% off parcel shipping at opt-in and 15–20% off at tier upgrades.
  2. Permanent 5% discount on parcel sending for Premium tier members: Applicable to every parcel shipped as long as they are Premium tier members.
  3. Partner deals: Continuously refreshed tier-based webshop offers with partners, for example, coupons for online stores like Szerszamoutlet.hu, Anybody.hu, Vadalarm.hu.
  4. Gamification element: App users get access to spin the Wheel of Fortune after every 5 parcels shipped (except for the 10th and 20th parcels, which come with tier status upgrades).
GLS loyalty member dashboard with point balance

By adding a milestone-based challenge (with a visible progress bar in the user dashboard in-app), GLS constantly incentivizes engagement and user activity. Gamification – powered by Antavo’s Challenges and Prize Wheel modules – plays a key role in it, rewarding users with delightful surprise benefits. In parallel, partner webshop deals add ongoing value, ensuring the program remains fresh and relevant.

GLS loyalty program rewards in-app view

An added bonus for maximum comfort and value: Customers can collect virtual parcels under 1 account using 3 different email addresses, multiplying their chances of faster tier-upgrades, and their convenience level with having everything in one place

“We’re excited to launch the MVP of GLS VIP loyalty program together with Antavo, bringing a new level of engagement to our app users. This initiative allows us to reward everyday parcel activity while enhancing the overall customer experience. We see this as a long-term investment in building stronger relationships with our customers. We’re also quite excited about  continuously expanding the program based on data, user testing, researches, and reviews, in order to offer a truly elevated user experience to our loyalty members.” – Szilvia Burka, Marketing Manager, GLS Hungary

The program is integrated with Bloomreach for customer communication, enabling real-time, event-triggered messaging based on sign-ups, tier changes, and reward activity. Antavo’s built-in integration ensures seamless data synchronization between the Antavo loyalty Engine, GLS app, and Bloomreach ecosystem.

“GLS Hungary is redefining how logistics brands can engage directly with consumers through loyalty. We’re proud to support this fully app-based program with our AI Loyalty Cloud, combining gamification, personalization, and real-time engagement. It’s a great example of how innovative loyalty can drive both usage and long-term value.” – Attila Kecsmar, CEO & Co-Founder, Antavo

What is Antavo?

Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.

About GLS Hungary

GLS Hungary is a parcel logistics provider in Hungary, with a network comprising more than 2,000 couriers, 88 depots, a central parcel sorting facility, and 3,900 drop-off points (GLS Parcel Lockers and Parcel Shops), making it available throughout the entire country. Thanks to the company’s advanced infrastructure and well-developed system, shipped packages arrive at their destinations as early as the next business day. The center in Alsónémedi also serves as GLS’s regional parcel management hub for Eastern Europe, contributing to the smooth flow of international shipments. 

GLS Hungary’s services include GLS XXL, which, with its separate network—comprising 12 depots and a central sorting facility—ensures the fast and secure delivery of larger shipments weighing up to 80 kg, maintaining the high standards expected from the company. 

Media Contacts

Antavo

Eva Bacsi, Global Head of Marketing
[email protected] 

Frequently asked questions about Antavo

What can brands build with Antavo?

Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.

Who uses Antavo?

Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.

How long has Antavo been around?

Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.

Why do brands switch to Antavo?

Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.

How does Antavo use AI?

Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.

What does Antavo integrate with?

Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.