Antavo Delivers App-based Logistics Loyalty Program With GLS Hungary

GLS Hungary, a leading logistics provider, has partnered with Antavo to launch the new, and rapidly expanding, app-based GLS VIP loyalty program. The initiative rewards parcel activity, driving higher engagement, repeat usage, and stronger customer retention in the parcel delivery sector.

GLS Hungary is part of General Logistics Systems (GLS), a global parcel delivery company operating across Europe and beyond. Known for its reliable shipping network and innovative logistics solutions, GLS has a strong presence in Hungary’s ecommerce and delivery ecosystem.

Powered by Antavo’s AI-driven loyalty platform, the program transforms everyday parcel activity into a rewarding, engagement-driven journey. At the core of the program is a simple yet powerful mechanic: every parcel sent or received through the GLS Hungary app earns users a “virtual parcel,” which determines their tier status across a 12-month cycle. New services – including returns – will soon be added to the list of action, for which app users can earn virtual parcels.

Members progress through three tiers: Plus, Extra, and Premium (with an exciting high-level tier coming soon), unlocking increasingly valuable benefits, designed and structured to drive both short-term activation and long-term loyalty:

1. One-time discount for parcel shipping: At opt-in (10%) and tier upgrades (15-20%).
2. Permanent 5% discount for parcel sending for Premium tier: Applicable to every parcel shipped as long as they are Premium tier members.
3. Partner discounts: Continuously refreshed tier-based webshop offers with partners, for example, coupons for online stores like Szerszamoutlet.hu, Anybody.hu, Vadalarm.hu.
4. Gamification element: App users get access to spin the Wheel of Fortune after every 5 parcels shipped (except for the 10th and 20th parcels, which come with tier status upgrades).

By adding a milestone-based challenge (with a visible progress bar in the user dashboard in-app), GLS constantly incentivizes engagement and user activity. Gamification – powered by Antavo’s Challenges and Prize Wheel modules – plays a key role in it, rewarding users with delightful surprise benefits. In parallel, partner offers with webshop discounts add ongoing value, ensuring the program remains fresh and relevant.

An added bonus for maximum comfort and value: Customers can collect virtual parcels under 1 account using 3 different email addresses, multiplying their chances of faster tier-upgrades, and their convenience level with having everything in one place

“We’re excited to launch the MVP of GLS VIP loyalty program together with Antavo, bringing a new level of engagement to our app users. This initiative allows us to reward everyday parcel activity while enhancing the overall customer experience. We see this as a long-term investment in building stronger relationships with our customers. We’re also quite excited about  continuously expanding the program based on data, user testing, researches, and reviews, in order to offer a truly elevated user experience to our loyalty members.” – Szilvia Burka, Marketing Manager, GLS Hungary

The program is integrated with Bloomreach for customer communication, enabling real-time, event-triggered messaging based on sign-ups, tier changes, and reward activity. Antavo’s built-in integration ensures seamless data synchronization between the Antavo loyalty Engine, GLS app, and Bloomreach ecosystem.

“GLS Hungary is redefining how logistics brands can engage directly with consumers through loyalty. We’re proud to support this fully app-based program with our AI Loyalty Cloud, combining gamification, personalization, and real-time engagement. It’s a great example of how innovative loyalty can drive both usage and long-term value.” – Attila Kecsmar, CEO & Co-Founder, Antavo

About Antavo

Antavo is an AI-powered loyalty platform that helps brands grow customer lifetime value through loyalty programs, promotions & personalization. By enabling engagement-led execution, Antavo helps brands increase retention, purchase frequency, and long-term revenue.

Antavo’s Operating System combines a flexible, API-first technology platform that guides teams through the full loyalty lifecycle: from planning to launch and continuous optimization.

The platform includes the Loyalty Planner, which accelerates implementation by making program planning up to 10 times faster; a flexible Loyalty Engine with an intuitive, no-code Workflows editor, promotions feature, and gamification capabilities; and the Optimizer, which transforms loyalty data into clear, actionable insights. At the core of all products is Timi AI, an agentic AI co-pilot intelligence that enhances and supports teams at every step.

Recognized by leading industry analysts such as Forrester, Gartner, and IDC, and trusted by global brands including KFC, Skims, C&A, Paul Smith, Flying Tiger, Hyatt, Scandic Hotels, Kathmandu, and Benefit Cosmetics, Antavo empowers businesses across fashion, retail, beauty, health, hospitality, and QSR to build long-term customer relationships that drive measurable commercial impact. 

Experience the future of customer loyalty with Antavo. Visit antavo.com to learn more.

About GLS Hungary

GLS Hungary is a parcel logistics provider in Hungary, with a network comprising more than 2,000 couriers, 88 depots, a central parcel sorting facility, and 3,900 drop-off points (GLS Parcel Lockers and Parcel Shops), making it available throughout the entire country. Thanks to the company’s advanced infrastructure and well-developed system, shipped packages arrive at their destinations as early as the next business day. The center in Alsónémedi also serves as GLS’s regional parcel management hub for Eastern Europe, contributing to the smooth flow of international shipments. 

GLS Hungary’s services include GLS XXL, which, with its separate network—comprising 12 depots and a central sorting facility—ensures the fast and secure delivery of larger shipments weighing up to 80 kg, maintaining the high standards expected from the company. 

Media Contacts

Antavo

Eva Bacsi, Global Head of Marketing
[email protected]